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Zhang Yimou: Hong Kong has Crucial Role in China Film
Famed Director to Receive Achievement Honour at Asian Film Awards

22 March 2010 – Internationally renowned film director Zhang Yimou, who applied his talents to the opening ceremony of the 2008 Beijing Olympics, offered praise for Hong Kong’s contribution to recent cinematic achievements made by the industry on the Chinese mainland. 

“We see many Hong Kong film professionals choosing the Chinese mainland as a new stage to show off their talents. So their role and influence on Chinese films cannot be underestimated,” said Mr Zhang in an interview with the Asian Film Awards (AFA) and Hong Kong Trade Development Council (HKTDC).  

“I think the city’s has a superb record in Asia and Southeast Asia in particular, and has therefore nurtured many outstanding movie professionals and established an excellent film industry system,” said Mr Zhang, adding that he believes “Hong Kong movie professionals play crucial roles on the Chinese mainland nowadays.”  

Outstanding Contribution
This evening, Mr Zhang will be awarded the Asian Film Award for Outstanding Contribution to Asian Cinema, one of the highest recognitions at the 4th Asian Film Awards. Prior to his work on the 2008 Games, the director already enjoyed international praise for his directing talent on films including Red Sorghum, Raise the Red Lantern, Not One Less, Hero, and most recently, A Simple Noodle Story.

The 4th AFA Presentation Ceremony will take place on March 22, 2010 at the Hong Kong Convention and Exhibition Centre. The awards, one of the nine core events of Entertainment Expo, honour filmmakers with outstanding achievements in the field of Asian cinema and aims to encourages talent in order to development the region’s film industry.

Filmart Screenings
FILMART, one of nine events that make up Entertainment Expo, is among the world’s top three events of its kind in terms of exhibitor numbers. FILMART is expected to attract more than 540 exhibitors from 29 countries and regions, and will feature more than 250 film screenings and 60 seminars and networking sessions. 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

For inquiries related to the Asian Film Awards:
Clifton Kwan                            
Tel: 9270-4900                    
Email: mailto:clifton_kwan@hkiff.org.hk

Related webcast: www.youtube.com/HKTDC

Related Websites
Entertainment Expo: http://www.eexpohk.com
Asian Film Awards: http://www.asianfilmawards.asia

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com




Content provided by Hong Kong Trade Development Council