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YDC 2011 Winning Pieces on Display at Retail Shop
Local Fashion Talent Creations Available at Joyce Boutique

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The winning collections of the Hong Kong Young Fashion Designers' Contest (YDC) 2011 will be available exclusively at Joyce Boutique's Admiralty shop, beginning 1 July

29 June 2011 – The winning collections of The Hong Kong Young Fashion Designers' Contest (YDC) 2011 will be on display at Joyce Boutique's Admiralty shop, beginning 1 July.

"I was pleased to be one of the judges in the YDC this year," said Michael Mok, Divisional Merchandise Manager, Joyce Boutique Ltd. "I found that all the winners were very talented and creative. So we would like to support them by showcasing their outfits in our Pacific Place shop. Customers can also buy these collections if they are interested."

"We are grateful for Joyce Boutique's support of young local designers," said Hong Kong Trade Development Council (HKTDC) Deputy Executive Director Benjamin Chau. "YDC has been an incubator of the local fashion industry for more than 30 years. Beyond the prizes, YDC winners are rewarded with valuable experience and opportunities, which is beneficial to their career development."

The YDC winning collections to be displayed at Joyce Boutique include:
Overall Winner: Eva Cheng, "Fragments of the Sky"
Casual & Jeans-Wear Group Winner: Angela Ng, "The Black Sheep"
Contemporary Day-Wear Group Winner: Mag Choy, "Inanimate Infection"
Party & Evening-Wear Group Winner: Zoe Li, "Jugendstil"

Eva Cheng, the Overall Winner of the YDC 2011, also won an internship at Rue du Mail in Paris.

A variety of designers, all YDC finalists over the last two years, together with lighting decoration design company KaCaMa design lab, will stage 12 fashion collections in a special presentation, "Into the Light – Hong Kong New Design Force," during the Hong Kong Fashion Week for Spring/Summer, 4-7 July. The HKTDC, organiser of the YDC, will also arrange business-matching sessions for the young designers during the trade fair.

The YDC 2012 is now open for application. For details, please visit www.hktdc.com/ydc

Fair website:
Hong Kong Fashion Week for Spring/Summer: www.hktdc.com/hkfashionweekss

PHOTO   From left: YDC 2011 Casual & Jeans-Wear Group winner Angela Ng, Party & Evening-Wear Group winner Zoe Li and Contemporary Day-Wear Group winner Mag Choy
     
PHOTO   Michael Mok, Divisional Merchandise Manager of Joyce Boutique, was among the judges at the YDC 2011 competition
     
PHOTO    PHOTO   Eva Cheng was named Overall Winner of YDC 2011 for her "Fragments of the Sky" collection, inspired by the cityscape of Hong Kong and its shadows. Intricate silhouettes unfold with the traditional Chinese paper-cutting technique she used to create a three-dimensional bloom shape and layering. The dresses flow with a contrast of black and white 
     
photo   Party & Evening-Wear Group winner Zoe Li drew inspiration from Europe's Art Nouveau movement. The designer's collection, "Jugendstil," took its title from the German word for "youthful style." The dresses made with organza and chiffon flow in fancy and natural colours, with curving shapes created with pleats. Exuding sensuality, the collection pays homage to painter Gustav Klimit, whose work encapsulates the beauty of women
     
PHOTO    PHOTO   Models on the catwalk wearing dresses by Party & Evening-Wear Group winner Zoe Li from her "Jugendstil" collection
     
PHOTO  

Contemporary Day-Wear Group winner Mag Choy's
"Inanimate Infection" collection takes a poignant look at the pressure of societal conventions. The knitwear is adorned with patterns woven from a variety of yarn, fine metal chain and beading, all of which point to the constraints of city life. The palette of muted pink, blue and khaki depicts the influences we face in the outside world

     
PHOTO    PHOTO   Models wearing items from Contemporary Day-Wear Group winner Mag Choy's "Inanimate Infection" collection
     
PHOTO   Casual & Jeans-Wear Group winner Angela Ng's "The Black Sheep" is an evocative take on the idea of the outcast. The collection shows the individuality and power of those who defy convention. The multiple-use outfits feature dark wool felt and loose, disproportionate cutting, which symbolise the burden of the outsider. The designer fuses unconventional design in a stunning display of creativity and craft
     
PHOTO    PHOTO   Models wearing items from the "The Black Sheep" collection by Casual & Jeans-Wear Group winner Angela Ng
     
PHOTO   A variety of designers who were YDC finalists over the past two years will be supported by lighting decoration design company KaCaMa design lab in a special fashion presentation featuring 12 collections. "Into the Light – Hong Kong New Design Force" will be presented during  Hong Kong Fashion Week for Spring/Summer, 4-7 July

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

Follow hktdc on Twitter Follow us on Twitter @HKTDC

 

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