29 June 2011
YDC 2011 Winning Pieces on Display at Retail Shop
Local Fashion Talent Creations Available at Joyce Boutique
The winning collections of the Hong Kong Young Fashion Designers' Contest (YDC) 2011 will be available exclusively at Joyce Boutique's Admiralty shop, beginning 1 July
"I was pleased to be one of the judges in the YDC this year," said Michael Mok, Divisional Merchandise Manager, Joyce Boutique Ltd. "I found that all the winners were very talented and creative. So we would like to support them by showcasing their outfits in our Pacific Place shop. Customers can also buy these collections if they are interested."
"We are grateful for Joyce Boutique's support of young local designers," said Hong Kong Trade Development Council (HKTDC) Deputy Executive Director Benjamin Chau. "YDC has been an incubator of the local fashion industry for more than 30 years. Beyond the prizes, YDC winners are rewarded with valuable experience and opportunities, which is beneficial to their career development."
The YDC winning collections to be displayed at Joyce Boutique include:
Overall Winner: Eva Cheng, "Fragments of the Sky"
Casual & Jeans-Wear Group Winner: Angela Ng, "The Black Sheep"
Contemporary Day-Wear Group Winner: Mag Choy, "Inanimate Infection"
Party & Evening-Wear Group Winner: Zoe Li, "Jugendstil"
Eva Cheng, the Overall Winner of the YDC 2011, also won an internship at Rue du Mail in Paris.
A variety of designers, all YDC finalists over the last two years, together with lighting decoration design company KaCaMa design lab, will stage 12 fashion collections in a special presentation, "Into the Light – Hong Kong New Design Force," during the Hong Kong Fashion Week for Spring/Summer, 4-7 July. The HKTDC, organiser of the YDC, will also arrange business-matching sessions for the young designers during the trade fair.
The YDC 2012 is now open for application. For details, please visit www.hktdc.com/ydc
Hong Kong Fashion Week for Spring/Summer: www.hktdc.com/hkfashionweekss
Please contact the HKTDC's Corporate Communication Department:
Tel: (852) 2584 4216
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com