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World's second largest toys fair opens today in Hong Kong
New product zones create more business opportunities

Mr. Stephen Ip, Secretary for Economic Development and Labour plays with soap bubbles at his visit to the 32nd edition of Hong Kong Toys and Games Fair today (Jan 10, 2006). The fair was organised by the Hong Kong Trade Development Council.
Accompanied by TDC Executive Director Mr. Fred Lam (left) and Chairman of TDC's Toys Advisory Committee Mr. Jeffrey Lam (right), Mr. Stephen Ip touring around the Hong Kong Toys & Games fair & Hong Kong International Stationery Fair, which are being held concurrently at the Hong Kong Convention & Exhibition Centre. They are pictured showing a keen interest in the toy tanks.
Mr. Jeffrey Lam takes pleasures in riding on a toy motorcycle.

The world's second largest toys fair is now being held at the Hong Kong Convention and Exhibition Centre till this Friday (January 13). The Hong Kong Toys and Games Fair, organised by the Hong Kong Trade Development Council (TDC), features a wide range of toys and games from over 1,930 exhibitors.

The exhibitors come from 37 countries and regions, including group pavilions from the Chinese mainland, Germany, Italy, Pakistan, Spain, Taiwan and Thailand, and new suppliers from British Virgin Island, Czech Republic, New Zealand, Macedonia, the United Arab Emirates and Sri Lanka.

Mr. Jeffrey Lam, Chairman of TDC's Toys Advisory Committee, said that despite stiff competition, thinning profit margins, ever-growing production costs and other challenges, the Hong Kong toys industry has managed to diversify its business with innovation and flexibility.

Licensed and baby toys are rising stars

"Toy manufacturers here are known not only for the quality of their toys, but also for their expertise in design, engineering, modelling and tooling.

"Many have entered into partnerships with fast-food chains and movie studios to promote licensed characters," said Mr. Lam at the opening ceremony.

Although traditional toys have become less popular, the demand for video games, intellectual and electronic toys are growing in Europe and US. Hence, Hong Kong's toys exports increased by 4% to around US$9.5 billion in the first 11 months in 2005, with major markets including Japan, Germany and Italy showing double-digit growth.

This year, two product zones - Candy Toys and Paper Toys - have been newly introduced at the fair to meet changing patterns of demand. They also create opportunities for Hong Kong traders to expand their businesses in those areas.

Baby toys are increasingly well received by markets worldwide as consumers spend more on their children. Over 120 companies, an increase of 15% over last year, are exhibiting at the Baby Toys and Products Section.

Also expanding are the Magic Section, Hobby Goods Section, and the Outdoor & Sporting Items Section. These unique sectors continue to showcase specialty items and products geared to buyers with different interests. For example, the Hobby Goods Section features toys and games targeting adult consumers, such as chess games, puzzles, miniatures and collectibles.

A series of seminars covering a range of topics will be held during the fair period. Industry experts will share their insights on "Care Process", "Custom-Trade Partnership Against Terrorism", "Toys Market in Poland & Russia", "Stationery Market & Colour Trends" as well as "Credit Management".

6th International Stationery Fair

The Hong Kong International Stationery Fair is taking place concurrently at the HKCEC. Jointly organised by TDC and Messe Frankfurt (HK) Ltd, the fair brings together over 260 exhibitors of stationery and office equipment from 13 countries and regions, including pavilions from the Chinese mainland, Korea, Taiwan and Thailand.

TDC has organised around 100 buying missions and invited over 3,600 key buyers from Europe, America, Asia- Pacific and various emerging markets to visit the two fairs. TDC offers tailor-made business matching services, helping buyers to find the right suppliers and partners.

Present at the joint opening ceremony were Mr. Stephen Ip, Secretary for Economic Development and Labour; Mr. Fred Lam, TDC Executive Director, Mr. Benjamin Chau, TDC Assistant Executive Director; Mr. Jason Cao, Deputy General Manager of Messe Frankfurt (Shanghai) Co Ltd; and other industry leaders and major buyers from the Chinese mainland and overseas.

Further reference:
Hong Kong Toys Fair website: http://www.hktoyfair.com
Hong Kong International Stationery Fair website: http://www.hkstationeryfair.com
tdctrade.com vertical portal on toys industry: http://toys.tdctrade.com
Toys industry profile: http://www.tdctrade.com/main/industries/t2_2_39.htm
Statistics on HK toys & stationery industry: http://stat.tdctrade.com/monthly/prodt_c.htm

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For press enquires, please contact TDC Corporate Communication Department at 2584 4333.

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Content provided by Hong Kong Trade Development Council