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World's Leading Toy Fair Organisers Sign New Agreement

The signing ceremony took place in Hong Kong on 3 July, 2008. Signing for the HKTDC was Raymond Yip, Assistant Executive Director, while Ernst Kick, CEO, signed on behalf of Spielwarenmesse eG

3 July 2008 - The Hong Kong Trade Development Council (HKTDC) and Spielwarenmesse eG have joined forces to boost international participation in the HKTDC Hong Kong Toys & Games Fair.

Under an agreement signed today between the organisers of the two largest toy trade events in the world, Spielwarenmesse eG will bring in more international exhibitors and brands to the Hong Kong sourcing platform, which is a significant milestone for both parties.

The HKTDC Hong Kong Toys & Games Fair is the largest fair of its kind in Asia and second largest in the world, attracting 2,003 exhibitors and 29,773 buyers to its 2008 edition. Spielwarenmesse eG is the organiser of the world's largest toy fair, Spielwarenmesse International Toy Fair Nürnberg in Germany.

The agreement provides a boost for both parties. Raymond Yip, Assistant Executive Director of the HKTDC, said, "It is a privilege to work with this internationally reputed organisation. I have no doubt that our cooperation with Spielwarenmesse eG will be instrumental in attracting even more big names from Germany and other European countries to the HKTDC Hong Kong Toys & Games Fair in the future."

Ernst Kick, CEO, Spielwarenmesse eG, said, "This is a mutually beneficial arrangement which will strengthen both parties. The new initiative in the Hong Kong Toys & Games Fair will add a significant new feature to strengthen our foothold in Asia and broaden our worldwide portfolio."

The next HKTDC Hong Kong Toys & Games Fair will be held 5-8 January 2009 at Hong Kong Convention & Exhibition Centre.

Media Enquiries

Beatrice Lam     Judy Ko
Tel: (852) 2584 4049     Tel: (852) 2240 4071
Email: beatrice.hy.lam@tdc.org.hk     E-mail: judy.ko@tdc.org.hk

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com

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