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World’s Largest Gift Fair Opens in HKCEC
New Exhibitor Record at HKTDC Gifts & Premium Fair

The HKTDC brought in 95 buying missions consisting of 7,396 buyers from 72 countries and regions to take part in the HKTDC Gifts & Premium Fair. HKTDC Assistant Executive Director Raymond Yip (centre) meets with some of the Russian buyers at today's opening ceremony
The Honourable Henry Tang, Chief Secretary for Administration, takes in Hall 1, part of the newly completed Atrium Link Extension of the HKCEC. Hall 1 adds 7,200 square metres
The 24th edition of the HKTDC Hong Kong Gifts & Premium Fair kicked off today at the HKCEC with a record 3,974 exhibitors from 38 countries and regions
Hong Kong designer Prudence Mak shows her latest designs to Henry Tang (centre)

27 April 2009 - The 24th edition of the HKTDC Hong Kong Gifts & Premium Fair kicked off today at the Hong Kong Convention and Exhibition Centre (HKCEC), with a record 3,974 exhibitors from 38 countries and regions showcasing the latest in gifts and premiums. Organised by the Hong Kong Trade Development Council (HKTDC) and the Hong Kong Exporters' Association, the show runs through 30 April.

The world's largest gift fair, the show this year features 16 group pavilions, including Australia, the Chinese mainland, Germany, India, Indonesia, Italy, Korea, Macau, Malaysia, the Philippines, Singapore, Taiwan, Thailand, the United Kingdom and the Hong Kong Exporters' Association. And for the first time, Turkey also features its own pavilion. This year's show hosts 95 buying missions, representing 7,396 buyers from 72 countries and regions.

New this year is the "World of Inspiration," showcasing a wide variety of innovative home-living items from more than 350 exhibitors. The "Hall of Fine Designs" features exquisite brand items and outstanding designer collections. In response to the rising demand from niche markets, special zones such as "Men's World," "Tech Gifts" and "Party & Festive Items" have also been added.

A series of seminars will be held during the fair, covering the outlook for United States and European markets, rejuvenating ideas in gift design, and the European Union's REACH compliance.

"Hong Kong is known worldwide as an important sourcing centre for giftware," said HKTDC Assistant Executive Director Raymond Yip. "A wide spectrum of gift items can be sourced here, ranging from economical items to sophisticated, high-value merchandise. Hong Kong exporters are sensitive to changing market needs, and are known for quality, quick response time, efficiency and reliability."

Mr Yip added that the news from the gift industry was "encouraging," despite the global financial downturn. While Hong Kong's gifts and premium exports fell 21.1 per cent in the first two months of this year, sales to Korea expanded 7.6 per cent. In addition, sales to Macau rose 7.5 per cent and exports to Poland rose 4.7 per cent.

"Rising affluence in the Chinese mainland is changing consumer habits," he added. "Mainlanders are giving presents more frequently, while looking for alternatives to traditional gifts." Mr Yip said Hong Kong is "ideally placed" to take advantage of this growing trend, because the city can act as a bridge between global suppliers and the mainland market.

This year's fair also takes advantage of the new exhibition space opened earlier this month at the HKCEC, where exhibitors and buyers can experience the new, state-of-the-art facilities.

Hong Kong Chief Secretary for Administration Henry Tang said that the government had given its full support to the HKCEC's Atrium Link Extension, which will help Hong Kong rise to the challenges from neighbouring cities. He also added that the expanded convention centre will give Hong Kong a lift in hosting international exhibitions and conventions. "The Hong Kong Gifts & Premium Fair is an excellent example," he said.

Fair Website
http://hkgiftspremiumfair.hktdc.com

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:
Victor George Paddy Tel: (852) 2584 4517 Email: victor.paddy@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com


 

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