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World SME Expo and Inno Design Tech Expo to Open in December
Innovative Shows to Help SMEs Manage Today’s Global Economic Uncertainties

Speaking at today's joint press conference for HKTDC World SME Expo and HKTDC Inno Design Tech Expo are (from left to right): Grace Lee, Marketing Director, Hong Kong Design Centre; Robert Schuddeboom, Consul-General, the Netherlands Consulate; Lai Ching Hung, Head of Customer Service, HKTDC; Betty Ku, Regional Head, Greater China, SME Banking, Standard Chartered Bank (Hong Kong) Ltd; and Ye Ying, Deputy Director, Foreign Economic Cooperation Division
Lai Ching Hung, Head of Customer Service, HKTDC, and Robert Schuddeboom, Consul-General, the Netherlands Consulate, check out some of the creative offerings to be displayed at Inno Design Tech Expo

25 November 2008 - There's help on the way for small and medium-sized enterprises (SMEs) braving today's economic uncertainties with the opening, 10 December, of two timely fairs organised by the Hong Kong Trade Development Council (HKTDC).

"It's anticipated that demand from established markets, including the United States, the United Kingdom and Japan, will decrease substantially in 2009," said Lai Ching Hung, the HKTDC's Head of Customer Service, at today's joint press conference for HKTDC World SME Expo and Inno Design Tech Expo. "Hong Kong SMEs should quickly diversify their export destinations, looking to such new markets as the Chinese mainland," he said. Hong Kong total exports exceeded HK$2,100 billion in the first three quarters of 2008. Year-on-year growth, however, continues to decrease, down from 10 per cent in the first quarter, and eight per cent in the second quarter to six per cent in the third quarter. Exports to emerging markets, however, remain strong due to continuing consumer demand.

Also speaking at today's press conference were: Betty Ku, Regional Head, Greater China, SME Banking, Standard Chartered Bank (Hong Kong) Ltd; Grace Lee, Marketing Director, Hong Kong Design Centre; Robert Schuddeboom, Consul-General, the Netherlands Consulate; and Ye Ying, Deputy Director, Foreign Economic Cooperation Division, Shenzhen Bureau of Trade and Industry.

World SME Expo will showcase about 270 exhibitors in two zones - Solutions Hall and Opportunities Hall. The expo will features a wide range of finance, management and marketing opportunities over three intensive days, 10-12 December. Along with 60 buying missions from outside Hong Kong, a wealth of market information, creative ideas, networking sessions and workshops will help SMEs meet potential business partners and build their business.

Inno Design Tech Expo, 10-13 December, brings together more than 300 technology, design, branding and marketing consultancies under one roof. Expo themes include sustainable development, environmental protection, energy-saving technology and creativity for SMEs. Along with local design associations and research institutes, a Dutch Pavilion will showcase the best of the Netherlands' creative sector. Top designers from the Netherlands will also take part in Dutch Day, 11 December, sharing their ideas on architecture, fashion and design. Inspiration Hall, filled with enterprising ideas from local and overseas design institutions, will open to the public throughout the fair period. Highlights of the two fairs include:

Seminars on New Market Opportunities
With the support of Standard Chartered Bank (Hong Kong) Ltd, the Standard Chartered New Market Seminars will explore the business potential of Africa, India, South America and Taiwan. Experts of the International Trade Centre UNCTAD/WTO will be invited to share their insights with local SMEs.

SME Forums
A range of prominent scholars and businessmen will speak on topics related to the current economic crisis. These include Arthur Shek Kang Chuen, Associate Publisher and Head of the Research Department, Hong Kong Economic Times; Eric Wong, CEO and Chairman, Richburg Motors Ltd; Professor Raymond So, Department of Finance, The Chinese University of Hong Kong; and Charles Ng, Brand Consultant, Maxi Communications Ltd.

New SMEs Corner
Outstanding entrepreneurs, including Richy Szeto, Executive Director, Hung Fook Tong Holdings Ltd, Jeff Chui, Executive Director, Perception Digital Ltd, and Francis Kwok, Radica Systems Ltd, will host a series of seminars and share their success stories.

The Changing Chinese Economy under a New Global Environment
Professor Edward KY Chen, former President, Lingnan University, and Distinguished Fellow, Centre of Asian Studies, University of Hong Kong, will focus on the opportunities and challenges facing China today.

Chinese Enterprises Development Seminar
Professor Wen Yuan Kai, a top economist from the Chinese mainland, will share his insights on how Chinese enterprises can upgrade themselves amid the current financial crisis.

SME Strategies for Coping with the Adverse Economy
A practical seminar hosted by Chi Lo, Investment Research Director, Ping An China Asset Management (Hong Kong) Co Ltd, will be held, with analysis on the future development of the global economy.

Accentuating Brand Image: Interior Design Works Wonders
Kinney Chan, Chairman, Hong Kong Interior Design Association; Steve Leung, Professional Member, Hong Kong Interior Design Association; and Horace Pan, Vice Chairman, Hong Kong Interior Design Association, will highlight the subtle links between interior design and brand image.

Design for Retail: Your Total Solution for Success
A seminar featuring Kevin Yeung, Chairman, Hong Kong Fashion Designers Association; Clifton Leung, Design Director, Clifton Leung Design Workshop; and Henry Lui, Business/Design Consultant, Brandworks Ltd.

The Making and Marketing of Successful Consumer Products
Product designers and brand consultants, including Alan Yip, Director of Yip Design Ltd, Rose Poon, CEO & Design Director, Culture Republic Ltd; Angus Wong, Angus Wong Design Ltd; Eric Cheung, Creative Director of Brandsnation Ltd; and Jeremy Vinson, Design Partner, Tandem Design, will share their insights on the making and marketing of successful consumer products.

Latest Trends and Opportunities of Carbon Trade and Green IT
Josh Harris, Head of Carbon Markets, China, The Climate Group; Liam Salter, Business Development Director, RESET (HK) Ltd; Fred Sheu, Marketing Director, Technology Solutions Group, Hewlett-Packard HKSAR Ltd; and Raymond Poon, Solution Architect, Cisco Systems (Hong Kong) Ltd, will share their insights on sustainable development.

Innovative Technologies
Multimedia celebrities Patrick Siu and Eric Kot will discuss business opportunities in digital media and HD technology for SMEs. Industry experts will also speak about the application of innovative technology, including RFID, mobility solutions and nanotechnology.

Commercialising Your Innovation
The winner of the Australian People's Choice Invention Award, along with representatives of the Hong Kong Invention Association Ltd, will discuss the myriad issues involved in commercialising inventions.

Fair Websites:
HKTDC World SME Expo: www.hktdc.com/worldsmeexpo
HKTDC Inno Design Tech Exo: www.hktdc.com/innodesigntechexpo

Media enquiries
Please contact the HKTDC's Media & Public Affairs Department:
Lyann Li       Tel: (852) 25844525     Email: lyann.my.li@tdc.org.hk
Teresa O       Tel: (852) 25844554     Email: teresa.cy.o@tdc.org.hk
Sam Ho       Tel: (852) 25844569     Email: sam.sy.ho@tdc.org.hk

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com

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