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World SME Expo, Inno Design Tech Expo Open Today
Highlights Include Franchising, Brand Building, Innovation & Technology

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Officiating at the opening ceremony today for HKTDC World SME Expo and HKTDC Inno Design Tech Expo are: Donald Tsang, Chief Executive (third from right); Stefan Kapferer, State Secretary, Federal Ministry of Economics and Technology, Germany (third from left); Victor Lo, Chairman, Hong Kong Design Centre (second from left); and Fred Lam, Executive Director, HKTDC (second from right)

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Speaking at today’s opening ceremony, Fred Lam, Executive Director of the HKTDC, said that the two fairs feature a wealth of information, insight and networking to help SMEs stay current and competitive in the tough global economy

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Chief Executive Donald Tsang tours some of the exhibits at Inno Design Tech Expo

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Germany, Partner Country of IDT Expo this year, is showcasing top brands and award-winning design at the fair

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A series of seminars is being held during World SME Expo, covering such topics as brand-building and business opportunities on the mainland, emerging market opportunities, entrepreneurship and more

1 December 2011 – Opportunities for local and global businesses are featured at two major trade fairs that opened today at the Hong Kong Convention and Exhibition Centre (HKCEC). 

HKTDC World SME Expo and HKTDC Inno Design Tech Expo (IDT Expo) continue through 3 December. Together, the two fairs have attracted some 720 exhibitors from around the world. Special business highlights include franchising, brand building, innovation, design and technology. 

Under the theme “New Insights New Opportunities,” World SME Expo showcases more than 310 exhibitors in two zones – Solutions Hall and Opportunities Hall. Solutions Hall focuses on a variety of business-support services, from financial services and e-business solutions, to marketing, legal and accounting services. 

Start-a-Business Pavilion
Opportunities Hall features more than 210 trade promotion organisations and companies from 33 countries and regions, including Canada, the Chinese mainland, India, Italy, Japan, Poland and the United States, with the spotlight on the mainland’s domestic market. Franchising information is available at the “Start a Business” pavilion, which features international franchising associations and brands such as Denny’s from the US and Maid Café Pinafore from Japan.

A series of seminars is also being held, covering such topics as brand building and business opportunities on the mainland, emerging market opportunities, entrepreneurship and more. The HKTDC is also offering a free business advisory service and arranging business-matching sessions to help SMEs find business partners.

IDT Expo brings together creative and technology professionals looking to enhance their competitiveness and find business partners for the new opportunities emerging in Asia.

Spotlight on Germany
The expo has attracted 400 exhibitors from 11 countries and regions, including France, Hong Kong, Japan, Korea, the mainland, Malaysia, the Netherlands, Poland, Russia and Taiwan.

Some 150 companies from Germany, this year’s Partner Country, are also taking part in the expo.

At the Inspiration Hall, Germany will showcase such top brands as Audi, Leica and Grohe, as well as award-winning design and the international travelling exhibition “Design Deutschland 2011,” making its first appearance in Hong Kong.

IP Trading Zone
Other highlights include the new “Intellectual Property (IP) Trading and R&D Zone,” located at the Trade Hall. With its free IP advisory services, the zone encourages IP owners, acquirers and intermediaries to connect and explore IP trading opportunities.

The “Hong Kong Creative Force Pavilion” showcases nearly 60 award-winning projects by local creative professionals.

Design Week and BIP Asia Forum
HKTDC World SME Expo and HKTDC Inno Design Tech Expo will take place alongside Business of Design Week (28 November to 3 December) and the Business of IP Asia Forum, 2 December, at the HKCEC.

To view videos of last year’s IDT Expo and World SME Expo, please visit the following:
http://youtu.be/lfr8w93THbM and http://www.youtube.com/hktdc#p/search/3/4NpnDfBjSmg 

Fair Websites
Inno Design Tech Expo: http://www.hktdc.com/innodesigntechexpo
World
SME Expo: http://www.hktdc.com/worldsmeexpo
BIP Asia Forum: http://www.bipasiaforum.com/

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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Content provided by Hong Kong Trade Development Council