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"World Boutique, Hong Kong" reinforces Hong Kong's position as the fashion hub in the Asia-Pacific region

A Hong Kong exhibitor at the World Boutique shows Mrs. Tung and Mr. Cheng the company's design.
TDC Executive Director Mr. Michael C C Sze (left), Mr. Cheng and Mrs Tung at the World Boutique
Local fashion designers and brand name collections have been put under the spotlight alongside popular international brand names at the inaugural "World Boutique, Hong Kong", which was kicked off today (January 14) at the Hong Kong Convention and Exhibition Centre.

World Boutique, Hong Kong is a new event organised by the Trade Development Council (TDC) to promote local designers and brand names as well as to promote Hong Kong as the fashion hub of Asia, particularly for brand name designers from Asia-Pacific region. It is being held concurrently with Hong Kong Fashion Week for Fall/Winter 2003, an established fair for fashion and garment trade in Asia, from today until Friday (January 17).

Speaking at the joint opening ceremony, the Chairman of TDC's Garment Advisory Committee, Mr. Christopher Cheng, said Hong Kong was the natural venue for this unique window on the region's fashion and lifestyle.

"It is the world's most pre-eminent meeting place, a melting pot of styles and influences from America, Europe, Japan and the rest of Asia. It has a higher concentration of design boutiques than anywhere else in the world and is the major stepping-stone, in every sense, to the Chinese mainland," Mr. Cheng said.

"Hong Kong Fashion Week and World Boutique, Hong Kong offer a unique marketplace for major manufacturers, distributors, leading store buyers and potential licensees from outside Hong Kong, particularly those from the Chinese mainland and for those who are interested to sell to China," he added.

Mr. Cheng noted that Hong Kong Fashion Week would now feature garments for international buyers of mass merchandise. While World Boutique, Hong Kong will focus on cutting-edge designers and labels through a series of fashion extravaganzas and shows.

"Hong Kong has been called a 'City of Life', a 'City of Style', a 'City that never sleeps.' We hope that Hong Kong Fashion Week and World Boutique, Hong Kong 2003 will be a multi-coloured, total fashion experience that reflects all the vitality of our city.

"A platform for suppliers of quality, branded fashion merchandise to further expand their markets. A dazzling boutique for visitors to enjoy an Aladdin's Cave of fashion, shoes, bags, timepieces, jewellery and more. And an event that continues to offer exhibitors immense marketing and business opportunities," Mr. Cheng said.

The joint opening ceremony was officiated by Mrs Betty Tung, wife of Mr Tung Chee Hwa, the Chief Executive of HKSAR; Mr Christopher Cheng and Mr Michael CC Sze, Executive Director of TDC.

At World Boutique, a total of 178 exhibitors present a kaleidoscope of apparel, fashion accessories including jewellery, shoes, bags, watches, sunglasses and shawls, along with lifestyle products and houseware items. They represent 270 fashion labels and designer brands from Hong Kong, the Chinese mainland, Canada, the USA, France, Spain, India, Korea, Malaysia, Singapore, Taiwan and Thailand.

At the same time, the Hong Kong Fashion Week features 919 exhibitors from 22 countries and regions, offering a wide array of mass-market garment for international buyers.

Apart from exhibition, there will be 18 catwalk parades and seven seminars covering a wide range of topics from fashion trend forecast, branding strategy in the mainland to the importance of design services in enhancing product development. TDC has also appointed Oracle Market Research to conduct an on-site survey on the industry. Findings will be presented on the last day of the fairs.

Among the highlights of the events was the "Hong Kong Fashion Extravaganza - A Date with HK Design Elites" held tonight. Four notable designers in Hong Kong - Lu Lu Cheung, Walter Ma, Dorian Ho and John Cheng thrilled the crowd with their latest collections. Three other design elites - photographer Wing Shya, interior designer Barrie Ho and creative director Alan Chan joined hands to create a unique set for the show.

For further information, interested parties can visit http://www.worldboutiquehk.com and http://www.hkfashionweekfw.com. Photos of the fashion shows will also be uploaded as soon as they are available.

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For press enquiries, please contact Katherine Chan of TDC's Corporate Communication and Marketing Department at 2584 4537.

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Content provided by Hong Kong Trade Development Council