17 Jan 2013
Twin Fashion Fairs Attract 38,000 Buyers from 80+ Countries
Fashion Week’s Small-Order Zone a Hit with Buyers
|The 44th Hong Kong Fashion Week for Fall/Winter and the 11th World Boutique, Hong Kong, ended today. More than 38,000 buyers, up 14 per cent over last year, took part in the twin fashion fairs|
Local exhibitor Wing Law Mipenna’s Design Director Wing Law said the company had received buyer enquiries from Taiwan, mainland Chinese and Brazil and expects a 30 per cent increase in orders this year
|Hong Kong exhibitor Capital Boys invited Canadian fashion model Rick Genest (Zombie Boy) to introduce its Zombie Boy x I Skin series to buyers at World Boutique, Hong Kong, and to promote the brand. The electronic accessories product range features Zombie Boy’s image|
|Helen Cheung, Director of Che Che Concept Ltd, said she had met many quality buyers from emerging markets at the fairs|
|More than 7,600 people attended World Boutique’s Hong Kong Fashion Extravaganza or watched it via the HKTDC’s Google+ page. A large crowd also gathered outside Times Square in Hong Kong’s Causeway Bay to watch the show on a giant screen|
|Hong Kong designer Johanna Ho represented Hong Kong at Hong Kong Fashion Extravaganza, alongside celebrated designers from Beijing, London and Paris|
More than 1,800 exhibitors from 30 countries and regions and buyers from more than 80 countries and regions participated in the two fairs. Most of the buyers came from the Chinese mainland, the United States, Japan, Taiwan and Korea. Buyers from the US and the United Kingdom were up about 10 per cent. Buyers from emerging markets were also up some 10 per cent. Major retailers such as Benetton, Central Department Store, Diesel, H&M, Li & Fung, Macy’s Merchandising Group, Planet Girls, Polo Ralph Lauren, Swire Resources and The Mall Group also took part.
Small is Big
For the first time, a Small-Order zone was set up at Hong Kong Fashion Week for Fall/Winter, with some 200 suppliers offering more than a thousand quality products. An Experience Corner allowed buyers to examine the products on-site.
"The Small-Order zone was widely popular with buyers," said HKTDC Deputy Executive Director Benjamin Chau. "Over 10,000 buyers visited the zone over the four-day exhibition period, generating more than 11,000 business connections."
Shirley Chan, Chairman of the HKTDC Garment Advisory Committee, noted that while many buyers had adopted a cautious attitude to sourcing, the quality and design of Hong Kong’s products were a strong attraction. She recommended that manufacturers continue to build their brands to increase their products’ value and attractiveness to overseas buyers.
From Wan Chai to the World
Lilian Kan, designer for local brand Atelier, said the company had received orders from the US, Russia and the Middle East and met many European and mainland Chinese buyers. "The exhibition has helped us leap from Wan Chai into the world," she said.
Wing Law Mipenna highlighted its Swarovski-crystal-studded jewelry and watch series. Design Director Wing Law said the company had received "buyer enquiries from Taiwan, the Chinese mainland and Brazil. Many are chain-store owners and brand agents. Some even placed orders on-site. We expect a 30 per cent rise in orders over last year."
Hong Kong in Fashion
The HKTDC is also the organiser of "Hong Kong in Fashion." The promotion, which showcases Hong Kong’s role as a fashion hub and lifestyle trendsetter, runs through 23 January. Local fashion retailers, restaurants, shopping malls and coffee shops are taking part in the campaign. Highlights include the Street Snap Competition, which featured prizes worth more than HK$100,000. Participants had only to upload their smartest photos on to the Hong Kong in Fashion website or via Instagram (#HKinfashion), sharing them with their Facebook friends.
World Boutique’s Hong Kong Fashion Extravaganza, an international fashion show held on the first evening of the fair, attracted more than 1,600 industry professionals and the city’s stylish. In addition, some 6,000 people from around the world watched the show through Google+ Hangouts On Air, on HKTDC’s Google+ page. More than 200 online viewers even posted messages to commend the designers’ latest works. Hong Kong Fashion Extravaganza was also broadcast live at Times Square as part of Hong Kong in Fashion.
Fashion Extravaganza Videos http://www.hktdc.com/info/webcast/c/en/s2/Fashion-Extravaganza-2013.htm
Please contact the HKTDC's Corporate Communication Department:
Tel: (852) 2584 4216
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers . With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.