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Triple Film Attractions for Hong Kong
Industry Who's Who to Attend

Tony Leung, the internationally acclaimed film star, will once again be Entertainment Expo's ambassador.

Hong Kong, December 15, 2006 - Film entrepreneurs and movie fans are in for a treat. Next year, three mega events - the Hong Kong International Film Festival (HKIFF), the Hong Kong International Film & TV Market (FILMART) and the Hong Kong - Asia Film Financing Forum (HAF) will, for the first time, open on the same day in Hong Kong.

The triple-header will kick off March 20, 2007, featuring the latest films from around the world, along with a who's who of the international movie industry.

Peter Tsi, Executive Director of the Hong Kong International Film Festival Society and organiser of HAF, points out that HKIFF formerly catered only to Asian film fans and Hong Kong people, and was not regarded as a global event.

"Next year will be different," he says. "Heavyweight titles that will appeal to international audiences will make their debut here, boosting Hong Kong's status as a film-trade and film financing platform."

Raymond Yip, Assistant Executive Director of the Hong Kong Trade Development Council (TDC), FILMART's organiser, says: "We expect to attract about 450 exhibitors from 30 countries and some 4,000 international industry players to the mega shows.

"With HKIFF, FILMART and HAF kicking off at the same time, visitors can view and source a wider variety of films for distribution. At the same time, they can also consider investing or participating in the film projects on offer."

The three mega events are part of Hong Kong Entertainment Expo, which takes place March 20 to April 15 next year. International film star Tony Leung Chiu-wai will, for the third time, serve as Entertainment Expo's ambassador.

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About TDC
Established in 1966, the Hong Kong Trade Development Council creates opportunity for Hong Kong companies and delivers value by promoting trade in goods and services, connecting China and the world through Hong Kong's business platform. TDC has more than 40 offices worldwide, including 11 in mainland China. Trade publications and sector-specific research reports, featuring a wealth of research and investment information, are available online or at the TDC Business InfoCentre. For more information, visit http://www.tdctrade.com

For press enquiries about FILMART and Entertainment Expo, please contact:

Katherine Chan (HKTDC)
Tel: 2584 4537
Email: katherine.cm.chan@tdc.org.hk

Beatrice Lam (HKTDC)
Tel: 2584 4049
Email: beatrice.hy.lam@tdc.org.hk

For press enquiries about HKIFF and HAF, please contact:
Hiroshi Fukazawa (HKIFF)
Tel: 2102 7333
Email: dana@hkiff.org.hk

Mega Film Events: Backgrounder

HKIFF (March 20-April 11, 2007)
The festival's first nine days (March 20-28) focus mainly on world film premieres and on planned activities for industry players, the press and guests from around the world. The programme for the remainder of the festival (March 29-April 11), will centre on selected films meant to appeal more to Hong Kong viewers.

Hong Kong Asia Screenings (HAS), March 20-23, will be a special feature of the 2007 festival. HAS was set up to help young Asian film directors and companies. Some of their entries will be promoted at FILMART. Thirty Asian films will be screened next year, including some completed HAF films. Among these, some 10 new Chinese productions will be featured in a section called Chinese Renaissance.

For more information, please visit: www.hkiff.org.hk

FILMART (March 20-23, 2007)
FILMART is Asia's largest cross-media entertainment market for film, TV, animation, digital entertainment, film & broadcasting equipment, post-production services and filming locations. FILMART is an ideal platform for industry people to promote themselves, network with others and strike deals.

FILMART 2007 will continue to showcase cross-media products under various themes, including "Animation and Digital Entertainment World", "Equipment & Post-production Services World", the new "TV World" and "Locations World".

A variety of seminars, business matching meetings and networking functions has been arranged for industry players.

For more information, please visit: www.hkfilmart.com/hkfilmart

HAF (March 20-22, 2007)
HAF is a film project market that helps promising Asian filmmakers find partners to produce their films. A three-day event, HAF provides a unique opportunity for filmmakers to discuss their projects in private with film financiers, producers, bankers, distributors, buyers and other film-related businesses.

Over the years, many internationally acclaimed directors have submitted projects to HAF. They include China's Jiang Wen, Wang Xiaoshuai, Ning Hao and Lou Ye, Hong Kong's Stanley Kwan, Ann Hui, Peter Chan, Fruit Chan and Clara Law, Japan's Koreeda Hirokazu, Iwai Shunji, Yukisada Isao and Mike Takashi, Korea's Park Kwang-Su, Hur Jin-Ho and Im Sang-Soo, Taiwan's Tsai Ming-Liang, as well as Thailand's Yongyoot Thongkongtoon, Nonzee Nimibutr and Pen-ek Ratanaruang.

Most HAF projects have been successfully produced. The films resulting from the projects have been shown at festivals around the world, including Cannes, Venice and Toronto.

For more information, please visit: www.haf.org.hk

Entertainment Expo (March 20-April 15, 2007)
All three events - HKIFF, FILMART and HAF - will he held under the banner of the third Entertainment Expo, which will showcase film, digital entertainment, music and TV under one roof.

Other Expo events include: Hong Kong Film Awards (HKFA), Digital Entertainment Leadership Forum (DELF), Hong Kong Music Fair (HKMF), IFPI Hong Kong Top Sales Music Award, and the Hong Kong Independent Short Film & Video Awards (IFVA).

A series of activities to promote the Expo will be announced at a later date.
For more information, please visit: www.eexpohk.com

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