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Top Photographer Wing Shya Commissioned for
Hong Kong Young Fashion Designers’ Contest 2011

  Renowned photographer Wing Shya is the art director of photography for the Hong Kong Young Fashion Designers’ Contest 2011. Mr Shya is the founder of Shya-la-la Workshop and has contributed to several international fashion and art magazines, including iD (UK), Visionaire (US), Tank (UK) and other influential publications. He has also served as the exclusive photographer and graphic designer for director Wong Kar-wai’s films, including Happy Together, In the Mood for Love, Eros and 2046. As well, Wing Shya is a director himself, having directed a number of music videos, TV commercials and the film Hot Summer Days.
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  Mr. Shya has personally taken the portraits of the 16 finalists. He has captured their stylish looks with a hint of other-worldliness. The finalists were pleasantly surprised upon viewing such rarely seen sides of themselves.
  The portraits were taken in a relaxed and friendly atmosphere, with Mr Shya engaging the finalists in small talk. One of the designers said that while he was honoured to be a finalist, having his collection and portrait photographed by the famous Wing Shya was a most unexpected and exciting opportunity.

Titled “Now and Then YDC by Wing Shya”, the exhibition showcases the YDC photos and video taken by Wing Shya.  It is held at D-mop, 8 Kingston Street, Fashion Walk, Causeway Bay, from 4 to 24 January.


Casual & Jeans-wear Group
Contestant: Tang Sze-man
Collection: My Rainy Day


Contemporary Day-wear Group
Contestant: Amy Tam
Collection: Restrained Puppet


Party & Evening-wear Group
Contestant: Grace Tse
Collection: Morphology

12 January 2011 – Leading Hong Kong photographer Wing Shya has acted as art director of photography for this year’s Hong Kong Young Fashion Designers’ Contest (YDC) finalist collections. In addition to his art directing duties, Mr Shya also personally captured portraits of the finalists.

For the last three decades, the YDC has been organised by the Hong Kong Trade Development Council (HKTDC), and has identified and nurtured local design talent for the local fashion industry.

As a long-time supporter of local creativity, Mr Shya is pleased to handle the YDC photography and filming duties. “I’ve collaborated with many local fashion designer friends and quite a few of them have participated in the YDC,” he says.

“For this project, I photographed and filmed the finalists’ collections took their portraits as well. It’s great to get to know these young fashion designers, and I look forward to them demonstrating their talents and presenting Hong Kong’s strength in creativity to the world.”

The YDC photos and video taken by Mr. Shya can be seen at D-mop, 8 Kingston Street, Fashion Walk, Causeway Bay, from 4 to 24 January. The show is titled “Now and Then YDC by Wing Shya.”

Now in its 35th edition, the YDC final will be held on 18 January 2011 as a major event of the HKTDC Hong Kong Fashion Week for Fall/Winter and HKTDC World Boutique. 

As in the past, there will be a winner in each category of Casual & Jeans-wear, Contemporary Day-wear and Party & Evening-wear as well as an overall contest winner. This year, 16 finalists have been selected from some 200 entries to compete for these four awards. 

This year, renowned international designer Martine Sitbon, Creative Director of Rue du Mail is invited to be the VIP judge for YDC 2011. As well, Rue du Mail will sponsor the overall winner of the contest for a one-month internship at their headquarters in Paris.

Hong Kong Fashion Designers’ Contest website: www.hktdc.com/ydc
Hong Kong Fashion Week Fall/Winter: www.hktdc.com/hkfashionweekfw/chi

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com  

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