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Tony Leung: Hong Kong Making a Mark on Chinese Cinema
Entertainment Ambassador Backs Expo Events, Including FILMART

9 February 2010 – Hong Kong filmmakers can build on their recent success on the Chinese mainland by using the city’s talent to come up with stories and themes that appeal to a wide range of moviegoers, according to actor and Hong Kong Entertainment Ambassador Tony Leung. 

In an interview with the Hong Kong Trade Development Council (HKTDC), Mr Leung said that despite a surge in demand for films with familiar, historical themes, Chinese audiences are warming to stories that are “going beyond history or historical icons.” 

Uniquely Hong Kong
“I believe that when we as Hong Kong filmmakers go to the mainland, we must do something unique,” said Mr Leung in the interview, available on the HKTDC webcast service at www.youtube.com/HKTDC.

“The themes don’t have to be historical, or even something that everyone is familiar with,” said Mr Leung. “I think Hong Kong filmmakers can do something that stands out from local productions, since there are many themes we can still work on,” he added, predicting that involvement with the mainland movie business will help Hong Kong’s filmmaking industry grow.

Mr Leung spoke to the HKTDC at a 2 February media conference for Entertainment Expo, the region’s leading entertainment industry event. The multimedia extravaganza, taking place 22 March to 18 April, brings together nine events covering film, television, digital entertainment and music.

FILMART Screenings
They include the Hong Kong International Film and Television Market (FILMART). One of the world’s top three events of its kind in terms of exhibitor numbers, FILMART is expected to attract more than 500 exhibitors from more than 20 countries and regions to the Hong Kong Convention and Exhibition Centre. The 22-25 March event, organised by the HKTDC, will feature more than 250 film screenings and 60 seminars and networking sessions.

Hong Kong-mainland co-productions have tripled since 2004, when the Closer Economic Partnership Arrangement (CEPA) went into effect. CEPA allows Hong Kong-mainland co-productions to be treated as mainland domestic productions for purposes of distribution. From 2006 to 2008, nine of the top-10 domestic films shown in mainland cinemas each year were, on average, the result of such co-productions.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About Entertainment Expo Hong Kong and FILMART 2010
Entertainment Expo’s three founding events are the Hong Kong International Film and Television Market (FILMART), the Hong Kong International Film Festival and the Hong Kong Film Awards Presentation Ceremony. The Expo also features six core events: the Asian Film Awards; the Hong Kong – Asia Film Financing Forum; the Hong Kong Music Fair; the IFPI Hong Kong Top Sales Music Award; the Digital Entertainment Leadership Forum; and the Hong Kong Independent Short Film and Video Awards. Visit www.eexpohk.com for more details.

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com




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