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"Think Asia, Think Hong Kong" Trade Promotion a Hit
More than 3,000 Attend Events in New York and Los Angeles

17 June 2013 – More than 3,000 businesspeople from the United States took part in last week’s “Think Asia, Think Hong Kong,” the biggest Hong Kong promotion ever organised in the US, and one of the Hong Kong Trade Development Council’s (HKTDC) largest international campaigns since the Council’s establishment in 1966. 

More than 900 business-matching sessions were arranged during the promotion, which featured Hong Kong SAR Chief Executive CY Leung as guest of honour. Mr Leung was among the more than 200 senior business leaders from Hong Kong and the Chinese mainland in New York, 11 June, to open Think Asia, Think Hong Kong. The promotion was also held in Los Angeles on 14 June. 

Ticket to Asian Markets
Think Asia, Think Hong Kong highlighted Hong Kong’s advantages for American business seeking opportunities in Asia, particularly the mainland, as Mr Leung emphasised in his New York address. He noted that there are already more than 1,300 US companies in Hong Kong. “These companies know that a presence in Hong Kong is a ticket to the Chinese and Asian markets. They know that if their products or services sell well in Hong Kong, they will also sell well throughout China, a market with 1.3 billion potential customers.”

Pacific Bridge
“When we think about doing business with Asia, we have to think about Hong Kong. Because Hong Kong is – in many ways – our gateway to the continent,” said Francisco Sánchez, Under Secretary of Commerce for International Trade, US Department of Commerce, who also spoke at the New York opening. “That is why we partner with the HKTDC on the Pacific Bridge Initiative,” said Mr Sánchez.

Think Asia, Think Hong Kong has its roots in the Pacific Bridge Initiative. The 2010 agreement between the HKTDC and the US Commercial Service was created to help US companies boost their exports in Asia.

The World Turns to Asia
HKTDC Chairman Jack So told the New York audience that the world economic order had been transformed over the past decade. “Led by China, the economies of Asia have assumed a more significant role in the global economic recovery. This continuing shift from West to East offers new business prospects for companies from the United States,” said Mr So, adding: “We believe these opportunities are best realised through Hong Kong.”

Where Things Get Done
Heidi Crebo-Rediker, Chief Economist at the US Department of State, echoed Mr So’s comments. “Hong Kong is a place where you can do business. It is a place where trade and finance can and do flourish. It is a place with leaders in business, finance and government who understand how to make things happen and get things done.” Ms Crebo-Rediker was the US guest of honour at the Hong Kong Dinner in New York, 11 June. A highlight of Think Asia, Think Hong Kong, the event attracted 480 senior business and political leaders from the US and Hong Kong.

Los Angeles Symposium
Hong Kong SAR Government Secretary for Commerce and Economic Development Gregory So opened the promotion’s Los Angeles symposium, telling the California business audience: “As we prepare to celebrate the 16th anniversary of the establishment of the Hong Kong Special Administrative Region of China on July 1, it is business as usual for Hong Kong.”

In all, more than 60 influential speakers from Hong Kong, the US and the mainland addressed the symposiums and thematic seminars in New York and Los Angeles. The sessions took place in both cities, offering participants marketing intelligence and practical information on how US companies can work with Hong Kong to do business in Asia, especially the mainland. Session topics included selling to China and throughout Asia, mainland technology opportunities, Chinese outbound investment and, in New York, Hong Kong as the global hub for China’s offshore renminbi business. In Los Angeles, a special session focused on Asia’s entertainment business promise. Hong Kong’s accounting, ICT, legal and marketing sector professionals offered free business consultation to US participants.

Business Missions
Alongside Think Asia, Think Hong Kong, five Hong Kong business missions, from technology to fashion and fine food and wine, are visiting New York, Los Angeles and other US cities this month. They include a Hong Kong-Guangdong joint investment mission.

Think Asia, Think Hong Kong was organised by the HKTDC, with support from 14 Hong Kong partners and nearly 120 US organisations.

Website: http://www.thinkasiathinkhk.com/usa/en/index.html  

Videos: http://goo.gl/lO5b6

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Parker Robinson
Tel: (852) 2584 4341
Email: parker.robinson@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers . With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com. 

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