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The Third Hong Kong International Medical and Health Care Fair
"Medical Tourism in Asia" Conference Among Show Highlights

Highlights of the 3rd Hong Kong International Medical and Health Care Fair, which opens 14 August (Thursday), were featured at a press briefing today. A number of the organisers and exhibitors were on hand to talk to the media, including (left to right ): Dr Anthony Lee, representative of the Hong Kong Private Hospitals Association; Dr Richard Kay, Director of China Promotion Ltd; Raymond Yip, Assistant Executive Director of the HKTDC; Dr Alan Lau, Chairman of the Hong Kong Private Hospitals Association; and Dr Kwong Kwok Hay, representative of the Hong Kong Private Hospitals Association
 
The latest capsule endoscopy technology (opposite) requires only that the patient ingest a pill-sized video capsule. This prevents the discomfort caused by traditional endoscopy. The capsule, with its own camera and light source, also provides doctors with images of the entire small intestine
 
Simple health assessments are being conducted by some exhibitors at the fair. The force platform instrument (opposite) quantifies an individual's balance and centre of gravity, helping children and parents understand the impact of the weight and design of a school bag

11 August 2008 - State-of-the-art medical technology and health care services from around the world will share the spotlight at the third Hong Kong International Medical and Health Care Fair, 14-18 August, at the Hong Kong Convention and Exhibition Centre (HKCEC).

Organised by Hong Kong Trade Development Council (HKTDC) and China Promotion Ltd, this year's show features 120 exhibitors from 11 countries and regions: Hong Kong, the Chinese mainland, Australia, Korea, New Zealand, Pakistan, Switzerland, Taiwan, Thailand, the United Kingdom and the United States. Eight Taipei-based hospitals will exhibit in one pavilion.

"The demand for health care products and services in Asia is increasing, bringing business opportunities for the local industry," said HKTDC Assistant Executive Director Raymond Yip, speaking at today's press briefing. "The medical fair allows industry players, and the public, to see the latest medical and health care products. It also brings them up-to-date on new technology and emerging issues, from medical tourism to minimal invasive surgery."

"Hong Kong's reputation for providing quality medical services and its close association with the Chinese mainland has enabled it to become the region's medical hub," said Richard Kay, Director of China Promotion Ltd.

The fair will be divided into five product zones: Medical and Health Care Equipment; Medical and Health Care Services; Medical and Disposable Supplies; Health Care and Personal Care Products; and Hospital Services. The Trade Zone will promote exchange between exhibitors and buyers.

Entry to the Trade Zone will be restricted to trade visitors 14-15 August, opening to the public 16-18 August. The Public Zone will be open to trade and public visitors throughout the fair period. In 2007, more than 6,700 industry participants and 80,000 public visitors took part in the fair.

Fair highlights include the Virtual Operating Theatre. Sponsored by the Hong Kong Private Hospitals Association, the educational display provides a fascinating, hands-on demonstration of the latest surgical technology. There will also be surgery demonstration sessions. "Medical Tourism in Asia - Opportunities and Challenges" is the theme of this year's conference, which takes place 16 August. A variety of public forums will also be held during the fair, providing the latest health information on topics such as preventing coronary disease, rehabilitation equipment, dental care and children's health care.

The export of medical and health care products from Hong Kong reached HK$4.685 billion (US$601 million) in the first half of 2008, a 15 per cent increase over the same period last year.

The medical fair will be held alongside the International Conference and Exhibition of the Modernization of Chinese Medicine and Health Products (ICMCM), Food Expo and the first Hong Kong International Wine Fair, creating a comprehensive platform for the food and health sectors.

Fair website
Hong Kong International Medical and Health Care Fair: http://www.hkmedicalhealthcarefair.com

Related fair websites
ICMCM: http://www.hktdc.com/icmcm
Food Expo: http://www.hktdc.com/hkfoodexpo
International Wine Fair: http://www.hktdc.com/hkwinefair

Note: From 6 August to 14 September, the HKCEC's Hall 1 Concourse (indoor pedestrian walkway between Phase 1 and Phase 2) will be temporarily closed for expansion work. Visitors attending events at HKCEC Phase 2 (Food Expo, ICMCM, Hong Kong International Medical and Health Care Fair) during the closure should use the Expo Drive Entrance (see attached map). A special public bus service (Citybus 25R) has been arranged to circulate between Expo Drive Central and the United Centre Bus Terminus in Admiralty. The Hong Kong International Wine Fair, to be held at Phase 1 of HKCEC, will be unaffected.

Media enquiries
Please contact the HKTDC's Media & Public Affairs Department:
Sam Ho     Tel: (852) 2584 4569     Email: sam.sy.ho@tdc.org.hk
Katherine Chan     Tel: (852) 2584 4537     Email: katherine.cm.chan@tdc.org.hk

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com




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