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The 3rd Entertainment Expo: Get into the Scene
Tony Leung Lauds Expo as Asia's Entertainment Extravaganza

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Officiating at the March 1 press conference for the 3rd Entertainment Expo Hong Kong were, left to right: Mr Raymond Chow, Chairman of the TDC Entertainment Industry Advisory Committee, Ms Lorna Wong, Commissioner for TV & Entertainment Licensing, Mr Tony Leung, Hong Kong's Entertainment Ambassador, and Mr Raymond Yip, the TDC's Assistant Executive Director.
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Speaking at today's Entertainment Expo press conference, Mr Tony Leung said he was proud of Hong Kong's growing importance in the global entertainment industry.

March 1, 2007 - Calling it "the extravaganza of the Asian entertainment industry," internationally acclaimed actor Mr Tony Leung helped officiate at the press conference today for the 3rd Entertainment Expo Hong Kong.

Mr Leung told the assembled media and industry representatives that he was proud of Hong Kong's growing importance in the global entertainment industry. "Attracting a pool of investors and media from around the world, Entertainment Expo promotes cultural exchange between the East and the West," he said.

Mr Leung, Hong Kong's Entertainment Ambassador for the past two years, was invited to the press conference by the Hong Kong Trade Development Council (TDC).

The 3rd Entertainment Expo Hong Kong, which takes place from March 20 to April 15, will feature eight major film and entertainment-related events. "Get into the Scene" is this year's main theme, and much of Entertainment Expo will be open to the public for the first time.

Three of the events, the Hong Kong International Film Festival, the Hong Kong International Film & TV Market (FILMART) and the Hong Kong-Asia Film Financing Forum (HAF), will open on the same day (March 20) - another Entertainment Expo first.

At the press conference, Mr Raymond Yip, the TDC's Assistant Executive Director, said the arrangement further strengthens Hong Kong's status as the leading regional trading centre for the entertainment business.

"On the trade level, there will be thousands of international buyers and investors visiting FILMART and attending market screenings, which have been significantly stepped up with the co-opening of the market and the festival," said Mr Yip.

The inaugural Asian Film Awards presentation will take place alongside Entertainment Expo's gala opening, March 20. A pioneering initiative, the Asian Film Awards will feature 10 awards, including best film, best director, best actor, best actress, best screenwriter, best cinematographer, best production designer, best composer, best editor and best visual effects. Leading filmmakers and international movie stars have been invited to present the awards.

Also speaking at the press conference, Ms Lorna Wong, Commissioner for Television and Entertainment Licensing, said Entertainment Expo reinforces Hong Kong's position as the region's entertainment hub, particularly in content production and distribution.

She added that in addition to providing funding for the event, government departments such as Television and Entertainment Licensing Authority (TELA), Leisure and Cultural Services Department (LCSD) and Information Services Department (ISD) have given the event their support.

TELA will be staging a new pavilion, "Locations World," at FILMART this year. The pavilion will spotlight 34 film commissions from around the world and their recommended shooting locations.

A number of industry representatives attended the press conference, including: Mr. Raymond Chow, Chairman of TDC's Entertainment Industry Advisory Committee; Mr John Chong, Vice Chairman of the Hong Kong Film Awards Association; Mr Wilfred Wong, Chairman of Hong Kong International Film Festival Society Ltd; Mr Jacob Wong, Director of HAF; Mr Hung Tik, Chairman of IFPI (HK Group) Ltd; Mr Ng Yu, Chairman of the Hong Kong Music Fair Organising Committee; Mr Nicholas Yang, Chief Executive Officer of Cyberport; and Ms Connie Lam, Programme Director of the Hong Kong Arts Centre.

Entertainment Expo Hong Kong includes three founding events - the Hong Kong International Film & TV Market (FILMART), the Hong Kong International Film Festival (HKIFF), and the Hong Kong Film Awards Presentation Ceremony (HKFA) - together with the Hong Kong - Asia Film Financing Forum (HAF), the Hong Kong Music Fair (HKFM), the Digital Entertainment Leadership Forum (DELF), the IFPI Hong Kong Top Sales Music Award, and the Hong Kong Independent Short Film and Video Awards (ifva).

For more information

For media enquiries, please contact the TDC's Corporate Communication Department:

Lawrence Yau
Tel: 2584 4510
E-mail: lawrence.yau@tdc.org.hk

Beatrice Lam
Tel: 2584 4049
E-mail: beatrice.hy.lam@tdc.org.hk

Fair website: www.eexpohk.com


Entertainment Expo 2007
Event Highlights

  • FILMART - "Locations World" and "TV World," two new thematic pavilions, will be introduced at this year's FILMART. The closing ceremony will feature the charity premiere screening of Teenage Mutant Ninja Turtles, an animated Hong Kong film.
  • Hong Kong International Film Festival (HKIFF) -The festival's first nine days (March 20-28) focus mainly on world film premieres and on planned activities for industry players, the press and guests from around the world. The programme for the remainder of the festival (March 29-April 11), will centre on selected films meant to appeal more to Hong Kong viewers. More than 500 screenings of 270 movies have been arranged. Hong Kong director Herman Yau is under spotlights and most of his works are featured. HKIFF will also pay tribute to all workers behind the scene.
  • Hong Kong Film Awards Presentation - The star-studded awards ceremony this year will spotlight new talent in the local film industry.
  • Hong Kong-Asia Film Financing Forum (HAF) - This film project market works to bring Asian filmmakers and their film projects to Hong Kong for international co-production ventures. Many of the 2007 HAF project finalists are from Hong Kong and the Chinese mainland, including Jia Zhangke, Xu Jinglei, Francis Ng, Mabel Cheung, Clara Law, Pang Ho Cheung, and Yan Yan Mak.
  • Digital Entertainment Leadership Forum - Internationally acclaimed professionals in special digital cinema and animation have been invited to speak at the forum. They include Scott Ross, who won an Oscar with Titanic, and Warren Frankin, who was involved in the post-production of The Da Vinci Code.
  • Hong Kong Music Fair - Singer and songwriter Joey Tang has recorded a medley just for the music fair. The new albums of more than a dozen singers will be featured and sold to raise money for fighting piracy.
  • IFPI Hong Kong Top Sales Music Award - Along with the award presentation, the event will spotlight the 30th anniversary of this annual music awards and the creation of Canto Pop.
  • Hong Kong Independent Short Film & Video Awards (ifva) - ifva promotes innovative media, including short films, video and interactive media.
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