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TDC unveils total package to promote combined advantages of Hong Kong and the Pearl River Delta

The Trade Development Council today (February 13) unveils its strategies for promoting stronger economic cooperation between Hong Kong and the Pearl River Delta region (PRD). A key component of a comprehensive package of initiatives is marketing the combined advantages of the two places overseas.

TDC's Director, International, Mr. Alan Wong said: "There is a new momentum in Hong Kong's economic relationship with the PRD, thanks to the further opening up of the mainland economy under China's WTO commitments and the relocation of manufacturing from advanced industrial economies." Mr. Wong oversees the work of a special duties unit formed recently to coordinate and implement promotional activities regarding the PRD.

TDC's approach to promoting the Hong Kong/PRD advantages is three-pronged. It will:
  • promote the PRD and Hong Kong as Asia's preferred manufacturing base and business services centre respectively;

  • promote the "Greater PRD" as the stepping-stone to the mainland market;

  • encourage PRD enterprises to use Hong Kong as an international business platform and form partnerships with Hong Kong enterprises.
Leveraging on the joint strengths of Hong Kong and the PRD, the TDC plans to raise their combined profile internationally. It will explain to business audiences around the world the advantages offered by Hong Kong and the PRD, a partnership which combines the PRD's production capacity and Hong Kong's world-class business platform.

TDC Chairman Peter Woo led a delegation of Council members last April to the PRD to foster better understanding and closer economic cooperation with cities in the region. He also unveiled TDC's "Hong Kong-Plus" marketing initiative in Hong Kong last November and has been promoting it to overseas audience since then.

In March, Mr. Woo will lead a business delegation to South Korea on a trip which will unveil a focused international promotion programme on the combined advantages of Hong Kong and the PRD. Officials from Dongguan will join the promotion to showcase the city's capacity for manufacturing and its business environment.

TDC will step up its overseas promotional efforts by organising road shows to Japan, Taiwan, EU and US this year.

The Council has developed targeted marketing collaterals to keep the international business circle abreast of the Hong Kong/PRD dynamics. More are in the pipeline.

A PRD section has been created in TDC's flagship electronics newsletter for overseas readers, Hong Kong Trader, and on its business portal, tdctrade.com. Last November, the Council joined hand with the HK/Japan Business Co-operation Committee to publish a business guide for enterprises in Japan intending to leverage on the Hong Kong/PRD business model.

Among other initiatives, TDC will reach out proactively to target audiences in the PRD region through road shows in which its services to PRD enterprises wishing to venture into the world market through Hong Kong's trade platform will be showcased. The first is to be staged in Foshan in March.

The Council also plans to organise industry-specific delegations for Hong Kong companies to the PRD. An IT mission to Dongguan and a licensing mission to Guangzhou are planned.

In June, TDC will include for the first time a PRD pavilion for enterprises and trade promotion organisations from the region at the Council's annual flagship SME event - SME Market Day, to be held in Hong Kong.

TDC will initiate closer liaison with PRD authorities, members of "Hong Kong Inc" and business communities in the region to facilitate exchanges of information and formulation of a concerted promotional programme. In September last year, the TDC signed a cooperation agreement with seven trade promotion organisations in the PRD.

The Council will also strengthen its databank on the PRD to facilitate business matching for enterprises. The databank has more than 28,000 PRD enterprises registered with it.

Alan Wong said: "The Hong Kong/PRD region is poised to become one of the world's major economic hubs and growth engines. TDC's marketing initiative will help Hong Kong SMEs, their partners in the PRD and around the world maximise this new era of business opportunities.

"TDC will help business-to-business exchanges as well as sector-to-sector partnerships with industry associations in Hong Kong, the PRD and overseas."

Mr. Wong added: "TDC has been promoting economic cooperation between Hong Kong and the PRD for years. Its Guangzhou office was established 11 years ago, in 1992. Its Shenzhen office opened in 1993.''

The Council has organised hundreds of events in the region in the past few years, including Hong Kong pavilions at the region's trade fairs and outgoing/incoming trade delegations to and from the PRD.

TDC's 10-point initiatives to promote Hong Kong/PRD combined strengths in 2003/2004

1. Information PRD newsletter ("Inside PRD Monthly"), market and industry reports on opportunities for Hong Kong companies in the PRD. A report on the combined strengths of the HK/PRD IT sector will be published in March.
2. Marketing Collaterals PRD booklet with English and Korean versions
3. HK Missions to PRD IT mission to Guangzhou and Dongguan, licensing mission to Guangzhou
4. Overseas Missions to PRD Over 10 Japanese missions on logistics, gifts & houseware, garments, electronics and food
5. Incoming Missions from PRD Generic missions promoting HK's business platform
6. Briefings / Seminars / Conferences in HK Chairman's presentation on "Hong Kong-Plus" to non-EU Chambers (Feb 28, 2003)
7. PRD Road shows / Seminars / Conferences (Overseas & Chinese mainland) PRD road show to South Korea Taiwan, Japan, EU and US
8. TDC Corporate Road shows in HK & PRD TDC road show to Foshan (March),PRD pavilion at TDC's SME Market Day (June 5-7, 2003)
9. Business Training Programmes Training courses on doing business in the PRD
10. Business Matching Strengthen the PRD database


For press enquiries, please contact Lawrence Yau of TDC's Corporate Communication and Marketing Department at 2584 4333.

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