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Superman, Giordano, MTR Share the Spotlight
Fourth Premier Asian Licensing Awards' Results

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Congratulating last night's big winners are Permanent Secretary for Commerce, Industry and Technology (Communications and Technology) Francis Ho (fifth from left), Deputy Director General of Publicity, Culture and Sports Department, Liaison Office of the Central People's Government in HKSAR Zhou Shan Shan (fourth from left), TDC Executive Director Fred Lam (sixth from right) and LIMA President Charles Riotto (fifth from right)

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Janice Ngai, Giordano International Ltd's Global Products Director, receives the Best Licensee Award for the Disney Collection
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Annie Leung (centre), the MTR Corp's Marketing Planning Manager, receives the Best Marketing Campaign in Hong Kong Award for the Keroro Gunso Travels on the MTR Souvenir Ticket promotion
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Bianca Lee, Managing Director, Warner Bros. Consumer Products, Greater China, Southeast Asia and India, receives the Best License (Entertainment) Award for the movie Superman Returns
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Novinia Chiu (left), Managing Director of MediaLink Animation International Ltd, receives the Best Licensing Agency Award for Thomas & Friends
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S K Lee (centre), Regional Director, Toys, Consumer Products, Asia Pacific Region, for the Walt Disney Company (Asia Pacific) Ltd, receives the Best New Property Award for Cars.
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Shigeo Izutani (centre), Licensing Team Manager for Bandai Co Ltd, receives the Best License (Non-entertainment) Award for Tamagotchi
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Jason Chan performs the cartoon theme song for McMug

July 5, 2007 - A mix of well-known local and international companies, licenses and properties came up big at last night's Premier Asian Licensing Awards ceremony.

Organised by the Hong Kong Trade Development Council and the International Licensing Industry Merchandisers' Association (LIMA), this year's Premier Asian Licensing Awards received 176 applications from 10 countries and regions competing for six awards. And the winners are:

Best License (Entertainment) Winning license: Superman Returns (the movie)
Winning company: DC Comics - Superman Returns
Best License (Non-entertainment) Winning license: Tamagotchi
Winning company: Bandai Co Ltd
Best Licensee Winning licensee: Giordano International Ltd
Licensed property: Disney Collection
Best Licensing Agency Winning Agency: MediaLink Animation International Ltd
Property: Thomas &Friends
Best New Property Winning license: Cars
Winning company: The Walt Disney Company (Asia Pacific) Ltd
Best Marketing Campaign in Hong Kong Winning campaign: Keroro Gunso Travels on the MTR Souvenir Ticket Promotion
Winning company: MTR Corporation

Awards' presenters included multimedia entertainer Eric Kot, singer and actress Karen Mok, actor and host Jerry Lamb, Dragon Tiger Gate comics creator Tony Wong, Mandarin Entertainment (Holdings) Ltd Chairman Raymond Wong, Ocean Park Chairman Allan Zeman, Asian Games badminton gold medallist Wang Chen, fashion designer Ranee K, Permanent Secretary for Commerce, Industry and Technology (Communications and Technology) Francis Ho, Hong Kong Design Centre Vice-Chairman, Board of Directors, Freeman Lau and Deputy Director General of Publicity, Culture and Sports Department, Liaison Office of the Central People's Government in HKSAR Zhou Shan Shan.

Entertainment was provided by singer Jason Chan, who performed popular cartoon theme songs for McMug, Keroro and Pororo the Little Penguin, in Cantonese, Japanese and English respectively.

Giordano International Ltd won Best Licensee Award with the Disney Collection. Global Products Director Janice Ngai said the company put in a great deal of effort to create a collection that fit each cartoon character's design characteristics. A comprehensive marketing campaign was launched to cater to the tastes of customers of all ages.

The MTR Corp took home the Best Marketing Campaign in Hong Kong Award with its Keroro Gunso Travels on the MTR Souvenir Ticket promotion. "The Award recognises the efforts of all those who participated in the promotion," said Marketing Planning Manager Annie Leung. "We caught the market trend and our target customers' tastes. Our posters, vast advertising network and MTR Club enabled us to promote the products to our customers effectively."

The Walt Disney Company (Asia Pacific) Ltd picked up the Best New Property Award with Cars. Regional Director, Toys, Consumer Products, Asia Pacific Region's S K Lee thanked Pixar Animation Studios for creating the movie and Mattel for producing the products. To date, more than 50 million licensed products from the movie have been sold worldwide.


For Media Enquiries
Please contact the TDC's Media and Public Affairs Department:

Katherine Chan
Tel: (852) 2584 4537
Email: katherine.cm.chan@tdc.org.hk

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About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 12 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com

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