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Summer Spotlight on Gifts, Houseware and Toys
Sourcing Show Attracts European Exhibitors for First Time

Treasure Island features top of the range brand names and products which stand out in design, innovation and craftsmanship. A total of 17 exhibitors from Hong Kong, Chinese mainland, Germany, Japan, Taiwan and Thailand take part in this section.

June 11, 2007 - The Fourth Summer Sourcing Show for Gifts, Houseware and Toys, showcasing innovative products from about 800 companies worldwide, will be held July 3-6 at the Hong Kong Convention and Exhibition Centre.

Changing sourcing patterns are creating opportunities for new summer trade shows, according to Mr Jeffrey Lam, Chairman of the Fair Organising Committee. "With shortened product cycles, buyers are visiting trade fairs and placing orders more frequently. At this year's Summer Sourcing Show, Europeans will be exhibiting for the first time. They'll be coming from France, the Netherlands and Belgium."

This year, the Hong Kong Trade Development Council (TDC) is organising a variety of special events to be held concurrently with the fair. They are created in response to the increasing number of buyers who travel abroad with family during the summer holiday period. "We would like to emphasise that Hong Kong is the ideal place to combine business and leisure," Mr Lam said.

This year's Summer Sourcing Show welcomes more than 800 exhibitors from 15 countries and regions: Belgium, the Chinese mainland, France, Germany, Hong Kong, India, Japan, the Netherlands, the Philippines, South Korea, Taiwan, Thailand, Turkey, the United States and Vietnam.

Eight themed zones will be set up for ease of sourcing. These include the new Costume Jewellery section, Dining and Cooking, Fun and Play, Gift Ideas, Style and Décor, Home Living, Ladies' World and Treasure Island, a premium section highlighting top-of-the-range brand names and products of superior design and craftsmanship. As well, Hong Kong branded products of exceptional quality will be featured under the theme "Ocean Waves" in the Central Product Display area.

Free business enquiry services will be provided to add value to the show. "The TDC staff will generate a tailor-made exhibitors list for buyers by key word search," said Mr Lam. "It is the most efficient way for buyers to locate exhibitors with preferred merchandise."

Visitors can also keep abreast of the latest market and product trends through a series of show seminars. Topics at this year's Summer Sourcing Show include: Exploring the Silver Market of the Toys Industry; Tapping into the "Technotainment" Market of the Toys Industry; Ahead of the Game - Emerging Trends within the UK Giftware Industry; Enhancing Environmental Management for Global Market Competitiveness in the Houseware Industry; and How to Assess Buyers from Traditional and Emerging Markets.

Hong Kong toy's industry exports amounted to HK$24 billion in the first four months of 2007, an increase of 31.4 per cent over the same period last year. Houseware exports totalled HK$60.2 billion for the first four months of the year, an increase of 15.1 per cent, with gifts exports at HK$46.5 billion from January through April, up 1.2 per cent over the same period last year.

The Hong Kong Licensing Show 2007, showcasing nearly 300 licensed items from around the world, opens the same day as the Summer Sourcing Show and continues through July 5. A series of seminars and the Premier Asian Licensing Awards will also be featured during the fair period.

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Summer Sourcing Show for Gifts, Houseware and Toys:

Hong Kong Licensing Show:

About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 12 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com

Media Enquiries
For media enquiries, please contact the TDC's Media and Public Affairs Department:

Lyann Li
Tel: (852) 2584 4525
Email: lyann.my.li@tdc.org.hk

Beatrice Lam
Tel: (852) 2584 4049
Email: beatrice.hy.lam@tdc.org.hk

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