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Style Hong Kong Set to Dazzle Moscow
Product Expo to Showcase more than 200 Hong Kong Brands

Sparkling at the press conference with home-grown brand Dorian Ho Collection, Kayi Cheung, Miss Hong Kong 2007 shows her support to Hong Kong creative industry.
Models showcase the best of Hong Kong's brand products which will be featured at the Style Hong Kong, Moscow exposition. These exquisite products are sure to please Russian buyers looking for quality, style and innovation.
TDC Product Promotion Director Ralph Chow will lead 200 Hong Kong companies to Moscow later this month, concurrently a high level delegation led by Secretary for Commerce and Economic Development Frederick Ma and TDC Executive Director Fred Lam will visit Moscow and St Petersburg.
TDC Director for Product Promotion Ralph Chow presents a Hong Kong shopping bag to Miss Hong Kong Kayi Cheung at the press conference today for Style Hong Kong in Moscow. Hong Kong's first major product exhibition in the Russian capital, Style Hong Kong in Moscow takes place Sept 25-28.
Flanked by models in traditional Russian folk-style dress are (left to right) Wilson Chiu, Vice President of the Hong Kong Fur Federation Association, Kayi Cheung, Ralph Chow and Shirley So, Executive Director of the Hong Kong Exporters Association.

September 12, 2007 - Style Hong Kong in Moscow, the first large-scale exposition of Hong Kong products in Russia, will be held September 25-28, 2007, at the Manezh Exhibition Complex in the Russian capital.

The Moscow show will feature a wide variety of brand merchandise from more than 200 Hong Kong companies. Fashion and fashion accessories and gifts and home products will lead the way, with an emphasis, as well, on electronics, electrical appliances and telecommunications equipment.

Ralph Chow, Director of Product Promotion for the Hong Kong Trade Development Council (TDC), said the Russia market offers new business opportunities for Hong Kong traders. "Russia's strong economy drives income growth which, in turn, supports the country's booming domestic consumption. In the first half of 2007, Hong Kong exports to Russia increased 68.5 per cent, to about HK$3 billion."

About 30 million people, 20 per cent of Russia's population, are middle class, with monthly income ranging from US$700 to US$1,500. Most reside in Moscow and St Petersburg, the two largest cities in Russia.

With higher living standards, Russian consumers are now looking for quality and brand products, according to Mr Chow. "Style Hong Kong in Moscow will expand opportunities for Hong Kong traders, enhance the image of Hong Kong lifestyle products and raise awareness of Hong Kong brands in Russia," said Mr Chow.

Apart from the trade show, the TDC will organise several high-profile promotional events, including fashion shows, product displays and a gala VIP dinner. Sourcing agents, importers, wholesalers and re-exporters in the region have been invited to the fair, making Style Hong Kong in Moscow an ideal springboard for Hong Kong traders looking to expand into the vast Russian market.

"Not many Asian brands are now on offer in Russia's retail market," said Mr Chow. "Hong Kong products are value-for-money with outstanding design; they have a good chance of succeeding in Russia."

Mr Chow said Hong Kong traders should use the Moscow show to establish business contact with Russian agents, who could help handle issues related to custom clearance there. He also added that local traders should be prepared for possible risks when tapping into the market.

The opening ceremony in Moscow will be officiated by Frederick Ma, Secretary for Commerce and Economic Development, and Fred Lam, the TDC's Executive Director. The two will also lead a delegation, including 14 representatives from the financial and legal services, to St Petersburg. There, they will discuss bilateral trade with government officials and put on a major seminar to promote Hong Kong as a financial centre and risk manager for business in the Chinese mainland.

Hong Kong design will also find the spotlight at a special gala evening, September 26, in Moscow. The show will star Kayi Cheung, Miss Hong Kong 2007, along with six top Hong Kong models - Eunis Chan, Kathy Chow, Jessie Leong, Mikki Yao, Rosemary and Severa M. They'll showcase Hong Kong style for Russian government officials and business leaders, as well as major buyers and distributors, at the gala.

The Moscow fashion parade will feature the latest collections from seven award-winning Hong Kong designers: Bonita Cheung, Lu Lu Cheung, Diane Fries, Dorian Ho, Arthur Lam, Henry Lau and Walter Ma. Also joining the show is Hong Kong fashion brand Moiselle and fur brands ALTIOLI, CRYSTOLINE, OSKARDY, KC Fur, MASSINI, MICHELLE FUR and SYMÉTRIE.

Style Hong Kong refers to the TDC's flagship events in emerging markets. Launched in 2003, Style Hong Kong shows have been rolled out successfully in Dubai, Budapest, Beijing, Shanghai and Chengdu.

Style Hong Kong in Moscow is organised by the TDC, the Hong Kong Exporters Association and the Hong Kong Fur Federation.

Media Enquiries
Please contact the TDC's Media and Public Affairs Department:

Lawrence Yau
Tel: (852) 2584 4510
E-mai: lawrence.yau@tdc.org.hk

Beatrice Lam
Tel: (852) 2584 4049

Style Hong Kong in Moscow Highlights

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Content provided by Hong Kong Trade Development Council