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Style Hong Kong Exposition in Budapest

Fair Details:

Exhibition Venue:
Budapest Congress and World Trade Centre
Alkotas utca 63-67, Budapest

Opening Hours:
10:00 am - 5:00 pm (September 11- 12)
10:00 am - 2:00pm (September 13)

Fair Website: http:www.tdctrade.com/stylehk-budapest2006

1. Overall Objectives

  • TDC's first ever flagship marketing initiative targeting at the Central European market with the following key objectives:
    • To extend Hong Kong companies' reach to the potential Central European market;
    • To generate Central European consumers' greater awareness of Hong Kong's branded products and to distinguish Hong Kong products from mass merchandise of Asian low-cost suppliers; and
    • To reinforce Hong Kong's image as an international business platform and Asia's sourcing centre.

2. Fair Authorities

  • Organiser: Hong Kong Trade Development Council
  • Co-organiser: the Hong Kong Exporters' Association
  • Supporters:
    Investment and Trade Development Agency of Hungary (ITDH)
    Joint Venture Association
    Hungarian Chamber of Commerce and Industry (MKIK)
    Federation of Hungarian Manufacturers and Employers (MGYOSZ)
    Hungarian - Hong Kong Innovative Business Council (HHIBC)
    Hungarian Association of IT Companies (IVSZ)

3. Hong Kong's Commercial Participation

  • Featuring Hong Kong's quality lifestyle products in a cosmopolitan, vibrant and modern ambience with four main product and service zones:
    • Electronics, IT and Electrical Appliances (19 exhibitors)
    • Gifts and Home (39)
    • Fashion and Accessories (22)
    • Logistics Service (5)
    • Product Gallery (24)

  • Major Brands:

    Electronics & IT

    EUROSONIC (TV set), EKON (MP3, multimedia players), MICRODIA, MICRO-FLASH, XTRAPRO (flash memory cards)

    Fashion & Wellness
    Ethereal, FAITH, DRAGON FORCE KIDS, Megha & OM, TYCOON, FRINCOR, I.S. Studio, Zerlina, AUTUMN MIST, Dinudan (the above are all fashion labels.)

    Gifts & Home
    EMMARCO (houseware), HIPCE (multimedia storage products), KINGSVILLE (tableware), LUMISTRO (lighting), LUFT, NUICO, (gifts and premium) Welly (scale die cast model car)

  • Total participating Hong Kong companies: 109, of which 104 are in the product zones and 5 in the logistics service

4. Buyer Promtion and Publicity

  • Vigorous buyer promotion campaign and extensive publicity campaign being launched to ensure satisfactory attendance
  • Presence of Miss Hong Kong to be explored

5. A post-fair Hong Kong Business Mission to St. Petersburg and Moscow will be organised for exhibitors to explore further business opportunities in the neighbouring region.

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Content provided by Hong Kong Trade Development Council