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Spotlight on Hong Kong at American Film Market
Inaugural US Pavilion to Take Part in FILMART 2011


Officially inaugurating Hong Kong Day, 4 November, at the American Film Market in Los Angeles are (left to right): HKTDC Regional Director of the Americas Louis Ho, HKTDC Assistant Executive Director Raymond Yip, IFTA President and CEO Jean Prewitt, and AFM Managing Director Jonathan Wolf


At the AFM Hong Kong Day press conference, 4 November, in Los Angeles are (left to right): AFM Managing Director Jonathan Wolf; IFTA President & CEO Jean Prewitt; US Department of Commerce, International Trade Administration Director Barbara C Rawdon; and HKTDC Assistant Executive Director Raymond Yip. Speaking at the press conference, Mr Yip said: “Hong Kong Day underlines the close strategic ties between the AFM and the Hong Kong Trade Development Council. In particular, between the AFM and FILMART, our own annual film marketplace. Working together, we both benefit”


5 November 2010 – Hong Kong Day, a day-long series of activities and events, took place yesterday at the American Film Market (AFM), 3-10 November, in Los Angeles, California. The inaugural Hong Kong Day was organised by the Hong Kong Trade Development Council (HKTDC) in collaboration with the AFM.  

The day began with a ceremonial ribbon cutting at the Loews Hotel entrance. It was followed by a press conference, a seminar about the advantages of co-producing in Hong Kong, the screening of six Hong Kong market premiere movies and a cocktail reception. 

US Pavilion at FILMART
At the press conference, Independent Film & TV Alliance (IFTA) President & CEO Jean Prewitt announced that the Alliance would organise an American pavilion at next year’s Hong Kong International Film & TV Market (FILMART). The pavilion, the first US pavilion at FILMART, will be subsidised by the International Trade Administration (ITA) of the US Department of Commerce, through its Market Development Cooperator Program (MDCP). The multi-year programme is designed to enhance global competitiveness and create jobs.

“We are proud that MDCP has recognised IFTA’s ability to help US independent film companies compete more effectively in the global marketplace,” said Ms Prewitt.

“As the gateway to the Chinese mainland, and Asia’s film and entertainment industry hub, Hong Kong is the natural platform for American companies,” said HKTDC Assistant Executive Director Raymond Yip, speaking at the press conference. “The collaboration with IFTA brings together Hong Kong and the US as natural partners in tapping the vast Asian entertainment market.” The HKTDC, he added, would “work closely with US companies and business associations to turn promise into reality.”

AFM Managing Director Jonathan Wolf said he was pleased to play a role in building Hong Kong-US collaboration in the film industry. “Hong Kong Day at AFM has been exciting and rewarding for everyone here. Thousands of AFM attendees have benefitted by learning more about Hong Kong FILMART, the Asian region’s only global film market, and about Hong Kong, the gateway to the Chinese mainland. I am looking forward to my next international voyage: Hong Kong FILMART 2011.”

Asia’s Co-production Centre
More than 100 industry professionals attended the Hong Kong Day seminar, "Hong Kong: Asia’s Co-production Centre and Gateway to the China Market." The event was moderated by Michael Goodridge, Editor of Screen International. Speakers included Zhou Tiedong, President, China Film Promotion International, Inc; Chu Chen On, Executive Producer, October Pictures Ltd; Charlie Wong, Distribution and Marketing Director, T-Films Ltd; and Meng King, Managing Partner, the Asia Film Group.

Hong Kong Reception
Rounding out the Hong Kong Day events and activities, more than 200 international guests attended the Hong Kong reception. Several Hong Kong film industry luminaries took part, including: Terry Lai, founding Chairman of Kadokawa Intercontinental Group Holdings Ltd; Albert Lee, CEO of Emperor Motion Pictures; Jeffrey Chan, CEO of the Distribution Workshop and COO of the Bona International Film Group; Winnie Tsang, Managing Director of the Golden Scene Company Ltd; and Carrie Wong, Managing Director of the Golden Network Asia Ltd.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

FILMART is the leading event of its kind in Asia and one of the most important international markets for the film, TV and digital entertainment industries. FILMART attracts producers, distributors, investors and professionals from around the world to Hong Kong, to launch promotions, network with key industry players and negotiate deals. The 2010 edition was a record-breaking event, with more than 540 exhibitors and some 5,000 visitors from 51 countries and regions attending.

The 15th anniversary of FILMART will be held 21-24 March 2011, at the Hong Kong Convention and Exhibition Centre. 

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