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Record Number of Buyers Attracted to 25th Jewellery Show
Jewellery Buyers from Emerging Markets up 30 Per Cent this Year

 
  The 25th edition of the Hong Kong International Jewellery Show concluded March 8. The five-day fair attracted 31,333 buyers from all over the world
   
 
  Sparklers: two of the 100 diamonds sold at the Alrosa Diamond Auction. Alrosa is one of the world's major diamond-mining companies
   
 
  Les Salons Privés, a pavilion specialising in diamonds, offered an exclusive retreat in which to do business
   
   
   
   
   
   

March 9, 2008 - A record number of buyers attended the 25th edition of the Hong Kong International Jewellery Show, which concluded yesterday. A total of 31,333 buyers took in the show, the third-largest of its kind in the world.

Buyers from outside Hong Kong grew by two per cent, to 17,763, about 57 per cent of the total. The top 10 regions for buyers this year were: the Chinese mainland, the United States, Taiwan, Japan, Thailand, India, the Philippines, Australia, South Korea and Italy. Buyers from Russia and the United Arab Emirates jumped 34 per cent and 28 per cent respectively.

The Hong Kong Trade Development Council (TDC), the fair organiser, arranged 72 buying missions, including more than 4,200 buyers from around the world. They sourced a great variety of jewellery, including diamonds, pearls, gemstones, jade, gold, silver and jewellery watches, from the more than 2,300 exhibitors at this year's fair.

Three international jewellery auctions were held during the fair period. More than HK$32 million worth of rough diamonds, each five to 10 carats, along with fancy polished, coloured diamonds, were sold at the Alrosa Diamond Auction. The winning bidders were companies from the US, Belgium, Israel, mainland China, Hong Kong, India and Thailand.

More than 20 events, from jewellery parades and seminars to networking functions, took place during the five-day fair (March 4-8).

Visitor response to this year's fair was very positive. Exhibitor Charlotte Cheung of East Ocean Jewelry Ltd called the fair "the most important local show" for her company. She was particularly pleased with the grouping of product categories in various pavilions, which made it easy for buyers to target sellers.

Seiji Tsutsumi, President of Tsutsumi Jewelry, with 162 chain stores in Japan, said that kawaii (cute) styles, including cross- and heart-shaped diamond pendants are among Japan's top sellers, with more than two million pieces sold in his shops last year. He was impressed by the high efficiency of the fair and the quality selection of mid-to-high-end jewels on offer.

Karl Corpataux, Director of Merchandising for Switzerland's Bucherer, said that he came to the fair looking for diamond jewellery, pearls and loose diamonds. "There's such a wide range of goods here, and I can find everything I need. The designs are very European, which we can sell. It is well organised, and I like Les Salons Privés (Diamonds) because the exhibitors are in separate rooms and the atmosphere is more private."

Ian Hadassin, Chief Executive Officer of the Jewellers Association of Australia Ltd, was also taken with the fair: "Over the last 15 years, Australian buyers have begun buying more from Hong Kong, and many have established long-term relations with local companies. I believe this can be attributed to the stylish design, good quality and all-round service of Hong Kong suppliers. Of course, links with Chinese factories have made them very competitive in price."

The 26th Hong Kong International Jewellery Show will be held March 4-8, 2009.

Media Enquiries
Please contact the TDC's Media and Public Affairs Department:

Beatrice Lam     Teresa O
Tel:     Tel:
Email:     Email:

References
Fair website: http://hkjewellery.com
Hong Kong Jewellery Industry Profile: http://www.tdctrade.com/profile/jewellery.htm

    A show highlight was the mini jewellery parades. Here, a model shows off an elegant set of pearl jewellery    
           
    Celebrity model Rosemary is a perfect complement to this award-winning jewellery design    

About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com


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