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Record Exhibitor Participation Expected at Book Fair
Some 350 Cultural Events to Highlight Next Month’s Fair


Taking part in today’s Book Fair press conference are (left to right): Perry Lam, Assistant Editorial Director, Oxford University Press, Benjamin Chau, Deputy Executive Director, HKTDC, Yau Lop Poon, Editor-in-Chief, Yazhou Zhoukan, Sinn Kwok Chung, Honorary Secretary, Hong Kong Publishing, and Siu Sai Wo, member of the Hong Kong Book Fair Cultural Activities Advisory Panel


The Art Gallery will feature the personal items, including photographs, videos and poems, of Professor Leung Ping Kwan, the Book Fair’s “Author of the Year”


Benjamin Chau, Deputy Executive Director, HKTDC


Yau Lop Poon
Editor-in-Chief, Yazhou Zhoukan


Perry Lam, Assistant Editorial Director
Oxford University Press


Sinn Kwok Chung, Honorary Secretary
Hong Kong Publishing Federation

26 June 2012 – More than 530 exhibitors from over 20 countries and regions, a new exhibitor record, will take part in the 23rd edition of the HKTDC Hong Kong Book Fair, 18-24 July, at the Hong Kong Convention and Exhibition Centre (HKCEC). 

The annual fair, organised by the Hong Kong Trade Development Council (HKTDC), will present about 350 cultural events under the theme “Reading the World, We Read therefore We Know.” 

International Showcase
The fair will showcase a variety of international authors, with public sessions featuring children’s author Holly Webb, from the United Kingdom, and India’s Chetan Bhagat, author of five novels. The movie 3 Idiots was based on Mr Bhagat’s novel Five Point Someone.

An Introduction to Hong Kong English Authors will spotlight a variety of authors living in Hong Kong, including Justin Hill, Anita Moorjani, Nicholas Wong and Xu Xi, who will offer creative writing workshops, and poets Elbert Lee, Mary-Jane Newton and Eddie Tay. Jay Oatway, author of Mastering Story, Community & Influence, will give a public session on “Mastering Social Media.”

Renowned Writers
The Renowned Writers Seminar Series, organised by the HKTDC, Ming Pao and Yazhou Zhoukan, will feature 17 writers from the Chinese mainland, Hong Kong, Malaysia, Taiwan and the US.

They include Kenneth Pai Hsien-yung, founder of the Taiwanese literary journal Modern Literature, and a renowned novelist, playwright and critic Zi Zhongyun, a Senior Fellow at the Institute of American Studies, Chinese Academy of Social Sciences, and one of China’s leading scholars on international relations, will also participate. Ms Zi founded and served as President of the Society for Chinese Scholars of Sino-American Relations.

Internet Sensation
One of China’s most successful Internet writers, Murong Xuecun (pen name of Hao Qun), will also take part in the series. Mr Murong’s Leave Me Alone: A Novel of Chengdu, was first published on the Internet, adapted for film and nominated for the Man Asian Literary Prize.  

Art Gallery Highlights
Professor Leung Ping Kwan was named the Book Fair’s “Author of the Year” in recognition of his contributions to Hong Kong literature. A variety of his personal items, including photographs, videos and poems, will be exhibited at the fair’s Art Gallery.

The Art Gallery will also feature photographs collected by Mr Pai to commemorate his father, General Pai Chung-his. Another Art Gallery highlight, “A Journey to the Guangdong Literary World,” will spotlight South China’s folk culture, presenting Guangdong opera costumes, Lingnan-style paintings, Chaozhou woodcarving and Shiwan ceramics.

Fair Pavilions
English Avenue and the e-Books and e-Learning Resources zone are among the fair’s 14 pavilions. Other pavilions include Spirituality Zone, Teens’ World, International Cultural Village and Children’s Paradise. The Copyright Exchange Lounge will bring buyers together with exhibitors selling copyrights. 

Better Living
A concurrent fair, Better Living Expo, will be held 20-22 July, at AsiaWorld-Expo (AWE). A free shuttle bus service will run between the HKCEC and AWE.

Fair Website: www.hkbookfair.com/en

Fair Videos
Justin Hill interview: http://youtu.be/yePW0a3_pUU
Holly Webb interview: http://youtu.be/5XDEAgvGKzA
Murong Xuecun interview: http://youtu.be/xRYCgGmi6MY 
Chetan Bhagat interview: http://goo.gl/Iqx9N

Fair Hours
18-19 July (Wednesday-Thursday) 10am-10pm
20-21 July (Friday-Saturday) 10am-midnight
22-23 July (Sunday-Monday) 10am-10pm
24 July (Tuesday) 9am-5pm

Admission (open to the public; by ticket only)
Adults: HK$25 (includes admission to “Art Gallery”)
Children: HK$10 (for children under 1.22m tall/primary school students)
Morning admission (before noon): HK$10 (tickets for sale at fairground only)
Free admission for children under three and adults over 65

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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