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Record Attendance Buoys Hong Kong Book Fair
Numbers up among both Domestic and Mainland Visitors

29 July 2008 - More than 800,000 visitors (829,967 to be exact), took in the 19th HKTDC Hong Kong Book Fair, which concluded today. That's a new Book Fair attendance record, and an increase of 8.7 per cent over last year's results.

Visitors to the week-long fair, organised by the Hong Kong Trade Development Council (HKTDC), included more than 6,200 from outside Hong Kong, up 30 per cent over last year. 400 visitors from the Chinese mainland were brought in by the HKTDC in concert with the Guangzhou Daily. Visitors from outside Hong Kong enjoy special entry to the Book Fair, avoiding the long local queues.

"Over the past 19 years, the HKTDC, in conjunction with the Hong Kong publishing and cultural sectors, has helped build the Book Fair into a major Hong Kong brand," said HKTDC Assistant Executive Director Raymond Yip.

This year, the HKTDC organised buyer groups visiting the fair from Malaysia and the United States, and established a Rights Centre at the fair to promote copyright control.

Crowd management measures were also successfully implemented. They included an early-bird entry fee of HK$10 before 1pm, which encouraged more morning visitors. Approximately 35 per cent of all fair visitors attended before 1pm.

"It is a tough job to handle crowds this size, but I am proud of the manner in which fair visitors conducted themselves. Their behaviour highlighted the civility of Hong Kong people," Mr Yip said.

"The 20th anniversary of the Book Fair will be an even bigger event, as there will be more space available," said Mr Yip, noting that the Hong Kong Convention and Exhibition Centre's expansion project is scheduled to open in time for the 2009 fair.

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Media enquiries
Please contact the HKTDC Media and Public Affairs Department:
Osbert Kwan Tel: (852) 2584 4395     Email: osbert.wc.kwan@tdc.org.hk

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.hktdc.com

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