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Qee Bear and the TDC's Design Gallery: a Happy Christmas Story
Limited Edition Figures Perfect for Festive Giving this Holiday Season


November 22, 2007 - Design Gallery has the perfect stocking stuffer for Christmas - a specially designed version of Qee Bear. The DG Qee Bear set, created by Raymond Choy, includes a silver figure and three key chains in fuchsia, black and silver.

Mr Choy's cooperation with Design Gallery marks the first time the internationally acclaimed designer and founder of Toy2R has worked with a public organisation. "The distinctive features of DG Qee Bear highlight the characteristics of Design Gallery - stylish, energetic and original," said Mr Choy. "The bird-like orange and white logos printed on Qee Bear's body resemble the flying form of the Hong Kong Convention and Exhibition Centre."

Design Gallery Manager Frances Leung said that the Qee Collection is one of the Design Gallery's most popular items, with about 5,000 Qee figures sold in the past 15 months. "We strive to promote original design in Hong Kong. Through this partnership, we hope more young consumers and overseas buyers will become familiar with Design Gallery and the Qee Collection."

Christmas Special
From December 1, 2007, customers can redeem any of the four DG Qee Bears at half price with a single purchase of HK$300 or more at either of Design Gallery's two shops. For details, please call the customer services hotline, at 2584 4146.

2.5" Qee Bear key chain: HK$45 each
8" Qee Bear silver figure: HK$240 each

Media Enquiries
Please contact the Hong Kong Trade Development Council's (TDC's) Media and Public Affairs Department
Tel: (852) 2584 4333

About Design Gallery
Established by the TDC, Design Gallery is dedicated to the promotion of high-quality Hong Kong products and original local design. More than 3,000 Hong Kong offerings, including fashion accessories, electronics, toys, stationery, jewellery, watches and household products are available at Design Gallery's two shops.

Address: Level 1, Hong Kong Convention and Exhibition Centre, Wanchai
  Aisle E, TE07, Departure Hall, Hong Kong International Airport
Tel: (852) 2584 4146 (852) 2261 2524
Website: http://www.hkdesigngallery.com/

About Toy2R and Qee Figures

Hong Kong-based Toy2R is stretching the boundaries between product design, art and graphics. Founded by Raymond Choy in 1995, Toy2R is among the earliest companies to develop designer toys, instilling contemporary designer art into the vinyl toy market. Toy2R has received many awards, winning the Best Block Toys Award for five consecutive years, as well as the Most Innovative Company and Three Toygodd Crystal awards from Action Figure Times, the largest toy website on the Internet.

Pronounced "key," Qee figures are collectible designer toys produced in limited numbers by Toy2R. A variety of international artists and designers have been involved in the creation of Qee figures since they first hit the market in 2001. Many distinctive styles have also been developed in conjunction with well-known household brands, including Adidas, Swatch, DKNY, Bart Simpson, Lane Crawford and Shu Uemura.

Toy2R continues to grow, its creations available in concept stores, galleries and museums worldwide.

About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com

Le Coq Sportif Qee
Adidas Qee
Lane Crawford Qee
Shu Uemura Qee
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Content provided by Hong Kong Trade Development Council