20 March 2008
Outlook Bright for Entertainment Industry
International Survey Results Released at FILMART 2008
20 March 2008 - Prospects for the film and entertainment industry are bright, according to an industry survey of exhibitors and buyers attending the Hong Kong International Film and TV Market (FILMART) and the Hong Kong-Asia Film Financing Forum (HAF).
A total of 338 industry players from around the world were interviewed, face-to-face, about market and industry trends in the global entertainment industry.
More than 70 per cent of respondents said that overall business results over the past 12 months were satisfactory, while 82 per cent said digital entertainment had the greatest growth potential, followed by film (65 per cent) and television (61 per cent).
Cross-media convergence is expected to bring in more business opportunities. Nearly 40 per cent of the respondents have acquired more mobile content copyright in 2007.
In the next three years, 74 per cent of the respondents plan to invest in digital technology (in production, broadband broadcasting and interactive technology for viewers), while 52 per cent plan to invest in mobile devices such as mobile phones and laptop computers.
Respondents regard Hong Kong as the best platform for reaching the Chinese mainland and Asian markets, with 77 per cent agreeing that Hong Kong is a major Asian content production, distribution, trading and film financing centre.
Hong Kong's favourable factors include creative talent, a strong distribution network in Asia, world-class industry events, state-of-the-art technology and internationally acclaimed producers and actors.
Another driver is CEPA (Closer Economic Partnership Arrangement), which gives Hong Kong companies greater access to the mainland market.
More than 90 per cent of the respondents agree that co-production is the latest trend. About 55 per cent believe that Hong Kong and the Chinese mainland will build the region's closest co-production partnership.
More than half of the respondents have acquired content from Hong Kong, followed by the Chinese mainland, Japan, South Korea and Thailand. Hong Kong is also recognised as the hub for buying and selling Chinese film and TV dramas.
FILMART is considered by 60 per cent of the respondents as the most important film market in Asia, while 67 per cent regard HAF as the region's most important film financing event.
As for the Hong Kong film industry's hottest filmmakers and stars, survey respondents had this to say:
- Most sellable Hong Kong
actors (in alphabetical order): Jackie Chan (成龍), Stephen Chow (周星馳), Chow
Yun Fat (周潤發), Alex Fong (方力申), Andy Lau (劉德華), Tony Leung (梁朝偉), Jet Li (李連杰)
and Donnie Yen (甄子丹)
- Most sellable Hong Kong
actresses (in alphabetical order): Cecilia Cheung (張栢芝), Maggie Cheung (張曼玉),
Charlene Choi (蔡卓妍), Carina Lau (劉嘉玲), Angelica Lee (李心潔), Maggie Q and Michelle
- Most sellable Hong Kong film directors (in alphabetical order): Jackie Chan (成龍), Stephen Chow (周星馳), Andrew Lau (劉偉強), Johnnie To (杜琪峰), Wong Kar Wai (王家衛) and John Woo (吳宇森)
As for Hong Kong's most popular TV actors and actresses, here are the results:
- Most popular TV actors
(in alphabetical order): Moses Chan (陳豪), Kevin Cheng (鄭嘉穎), Bowie Lam (林保怡),
Raymond Lam (林峯), Bosco Wong (黃宗澤) and Bobby Au Yeung (歐陽震華)
- Most popular TV actresses (in alphabetical order): Ada Choi (蔡少芬), Gigi Lai (黎姿), Bernice Liu (廖碧兒), Charmaine Sheh (佘詩曼), Angela Tong (湯盈盈) and Myolie Wu (胡杏兒)
The survey was conducted by independent research company Oracle Added Value and commissioned by the Hong Kong Trade Development Council (TDC).
FILMART and HAF, two of Entertainment Expo's nine events, opened March 17 and conclude today at the Hong Kong Convention and Exhibition Centre. Entertainment Expo continues until April 13.
here to download the powerpoint presentation
About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com