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New HKTDC Subsidy Attracts more than 1,000 New Toy Buyers
Assistance Programme Launched at Hong Kong Toys and Games Fair

Dmitriy Erygin (right), Managing Director of Helishop, one of Russia's major toy retailers, says the Hong Kong Toys and Games Fair gives him what he needs - innovative products and quality business partners

Mr Erygin is one of many to take advantage of the HKTDC's subsidy scheme. "Our sourcing costs have been lowered because of the HKTDC and sourcing is much easier because of the valuable market intelligence and business matching service it offers"

Rami Rabia (left), Managing Director of Reem Al Sharq, in the United Arab Emirates, says the HKTDC has arranged 100 exhibitor meetings for him. He said the toy market is booming in the Middle East as most of the population in the region is under 16. He is looking for long-term business partners and hopes to source stylish educational toys at the fair
Magdalena Wronka is an import/export representative for Poland's Nowa Szkota, one of the country's major toy importers and distributors. The company has a well-established global sales network, trading in educational toys and school furniture. Ms Wronka says the Hong Kong Toys and Games Fair is well known in her country for its quality exhibitors

6 January 2009 – More than 1,000 toy buyers are taking part in the Hong Kong Toys and Games Fair under a new HK$80 million subsidy scheme organised by the Hong Kong Trade Development Council (HKTDC). The HKTDC expects 10,000 new buyers to participate in its Hong Kong fairs this year under the HK$80 million subsidy scheme.

The subsidy is part of a HK$120 million assistance programme designed to help local SMEs expand their business in emerging markets. Initiatives include bringing in new trade buyers from Russia, Eastern Europe, the Middle East, Central and South America, Southeast Asia and the Chinese mainland.

The Hong Kong Toys and Games Fair opened yesterday and continues until 8 January.

Media enquiries
Please contact the HKTDC's Corporate Communication Department: 

Victor George Paddy       Tel: (852) 2584 4517     Email: victor.paddy@tdc.org.hk

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com


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