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New Expo for Better Living
Fair Highlights Trade Sourcing and Public Entertainment

22 July 2011 - The Better Living Expo debuts today, featuring a wide variety of innovative lifestyle products and services. Hong Kong’s newest trade and public fair, being held through 24 July at the AsiaWorld-Expo, builds on Hong Kong’s increasing role as a regional lifestyle trendsetter.

  More than 100 consumers queued up at Asia-World Expo for visiting the first edition of Better Living Expo. The Expo is organised by the Hong Kong Trade Development Council and Paper Communication Exhibition Services


Children can demonstrate their creativity at the fair. Apart from becoming a toy train, the LEGO can also transform into a remote control robot by adding some electronics parts (Booth No: 6-A18)


One of the popular exhibitors is Candies, a Hong Kong brand, which specialises in stylish silicone products such as i-phone cases (Booth No:6A-12)
  Fair highlights include leisure events and entertainment, such as a charity competition “Wii ARE THE KING!” by Pok Oi Hospital which welcomes family members to play electronic games at the Expo by donation (Booth No: 6C-18)

Four Themes
Organised by the Hong Kong Trade Development Council (HKTDC) and Paper Communication Exhibition Services (PCES), the trade and public fair welcomes more than 230 exhibitors representing major brands from around the world. They will focus on four themes: beauty and well being, hobbies and learning, back-to-school products, and value shopping.

Public Entertainment
More than 50 entertaining events showcasing products from these fast-growing sectors are scheduled to attract families and visitors of all age groups.

Special events include competitions involving remote-control model cars and computer-programmed robots created from LEGO components, as well as an air-gun shooting game and charity games using the Nintendo Wii video game console.

Car lovers will also find display of drift cars and limited edition 1:8 remote-control model cars at the fairground.

Sourcing Opportunities
Targeting local consumers and mainland visitors, the three-day event offers new sourcing opportunities for buyers and instant consumer feedback for exhibitors. The fair is AsiaWorld-Expo’s first consumer-oriented exhibition with a business-to-business element, catering to a growing demand for lifestyle products. 

Opening Day
Highlights include leisure events and entertainment such as a charity show “Wii ARE THE KING!” by Pok Oi Hospital; Metro Live Broadcasting Show and a musical performance by the Yip’s Children’s Choir & Hong Kong Children’s Symphony Orchestra.

The Beauty & Well-Being section features a “Brand Hot Spot” zone, offering exclusive 50 per cent discounts on select brand names. While at the Hobbies & Learning section, visitors can attend free trial classes in robotics, golf, Go and wine tasting.

The HKTDC organises six fairs with other organisers, including the Hong Kong International Stationery Fair, the Hong Kong International Printing and Packaging Fair, the Hong Kong International Tea Fair and Eco Expo Asia.

Fair Website

Enquiry Hotline: 1830 670

Fair Hours
22-24 July (Friday-Sunday) 11am-7pm

Admission (open to the public by ticket only)
Adults: HK$25
Children (for children under 1.22m tall/primary school students): HK$10
Family (maximum 2 adults & 3 children under 1.22 tall or Primary School Students): HK$50
Free admission for children under three and adults over 65
Tourists: HK$5 (must present travel document/visa)
Disabled: HK$5 (must present "Registration Card for Persons with Disabilities") 
Book Fair Visitors: HK$5 (must present Book Fair tickets)

Special Transportation Service

Free Shuttle Bus Pick-up Points:
Hong Kong Convention and Exhibition Centre, Expo Drive entrance; Tsing King Road (Tsing-Yi Airport Express Station, A1 Exit); Sun Yuen Long Centre Block 1 (next to the taxi stand); Tuen Mun Town Plaza, Tuen Hop Street (opposite to taxi stand) 

Airport Express Special Fare:
Adults: HK$52 (round trip between AsiaWorld-Expo Station and Hong Kong Station / Kowloon Station; HK$42 (round trip between AsiaWorld-Expo Station and Tsing Yi Station)
Free ride for Child aged 3-11
*Please visit fair website for details

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com
Follow hktdc on Twitter Follow us on Twitter @HKTDC

About PCES

Paper Communication Exhibition Services (PCES), a professional exhibition organiser in Hong Kong and the Chinese mainland, is a member company of Paper Communication Exhibition Holdings Ltd. The first exhibition organiser listed in Hong Kong, it has built up a successful track record for more than 20 years. PCES organises a wide range of exhibitions, including machinery shows and mould, metalworking, plastics, packaging, textile & clothing, pet and antiques fairs. The company has a comprehensive database and Facebook Fan Club covering more than 600,000 corporate executives in the greater China region to ensure high-quality buyers from the mainland.



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