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New Exhibitor Record for Licensing Show
More than 300 Global Brands and Properties on Offer

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The characters on display at the Hong Kong Licensing Show are larger than life, as (left to right) TDC Council Member Jeffrey Lam, Chairman of the Hong Kong Tourism Board James Tien and TDC Executive Director Fred Lam will tell you. The show opened today and continues through July 5 at the Hong Kong Convention and Exhibition Centre.

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The Chelsea Football Club recently appointed Ezshopnet Ltd, one of the exhibitors at the Hong Kong Licensing Show, as its official online and mail-order partner for the Asian region. James Tien, Fred Lam and Jeffrey Lam, who opened the Licensing Show today, are happy recipients of personalised Chelsea jerseys. Numbers 7, 8 and 10, by the way, represent the team's Andriy Shevchenko, Frank Lampard and Joe Cole respectively.

July 3, 2007 - More than 300 brands and properties, from characters, entertainment, art, sports and fashion, as well as the corporate, collegiate and celebrity worlds, are on display at this year's Hong Kong Licensing Show, which opened today and continues through July 5, at the Hong Kong Convention and Exhibition Centre.

Organised by the Hong Kong Trade Development Council (TDC) and sponsored by the International Licensing Industry Merchandisers' Association, the show features more than 120 exhibitors, the largest in its six-year history. They come from Hong Kong, France, the Chinese mainland, Korea, the Philippines, Singapore, Taiwan, Thailand, Germany, the United Kingdom and the United States.

"The Hong Kong Licensing Show is an ideal platform for licensors, licensees, licensing agents and manufacturers from all over the world," said TDC Assistant Executive Director Raymond Yip.

Hong Kong, added Mr Yip, is the preferred centre for the regional licensing community. "Hong Kong enjoys a number of key advantages, including a sound legal system to protect intellectual property rights, respect for business agreements, distribution networks, access to quality licensees, availability of industry talent, sensitivity to market trends and close business connections with the mainland."

This year's show includes the new Lifestyle Pavilion, which responds to the popularity of fashion and lifestyle brands. Brands featured in the pavilion include Michel Rene, Fiorucci, Santa Barbara Polo & Racquet Club, Daniel Hechter and Evisu. Mini-parades will be staged to spotlight the lifestyle brands.

Other highlights include the Hong Kong Character Hall, which features the characters and figurines of 29 Hong Kong designers, and the Korean national pavilion. There, 10 companies will showcase such popular Korean properties as Pororo the Little Penguin, Tales of Greenery and iloveegg.

The fourth Premier Asian Licensing Awards takes place July 4, at a Gala Presentation. Winners will be announced in six categories: Best License (Entertainment), Best License (Non-Entertainment), Best New Property, Best Licensing Agency, Best Licensee and Best Marketing Campaign (Hong Kong).

The Hong Kong International Licensing Conference also runs during the fair period. The conference addresses a variety of hot topics, including the Chinese retail market, brand extension, sports and entertainment licensing, intellectual property rights protection and licensing opportunities at the Hong Kong 2009 East Asian Games.

Websites:

Hong Kong Licensing Show
http://www.hklicensingshow.com

Seminar and speakers' profiles
http://hklicensingshow.tdctrade.com/conf/timetable.htm

Licensing industry profile
http://www.tdctrade.com/profile/licensing.htm

The fourth Premier Asian Licensing Awards
http://hklicensingshow.tdctrade.com/award/index.htm

For Media Enquiries

Please contact the TDC's Media and Public Affairs Department:

Katherine Chan
Tel: (852) 2584 4537
Email: katherine.cm.chan@tdc.org.hk

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About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 12 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com

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