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New Exhibitor Record for Hong Kong Houseware Fair
Asia's Largest Houseware Fair Features Two New Theme Zones

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The Honourable Jeffrey Lam, Chairman of the Organising Committee of the Hong Kong Houseware Fair (left), Miss Denise Yue, Secretary for the Civil Service of the HKSAR, and Mr Fred Lam, Executive Director of the TDC, officiated at today's opening ceremony for the Hong Kong Houseware Fair.
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Stocking up on the stylish houseware featured in the Hall of Elegance are, left to right: Mr Fred Lam, the Hon Jeffrey Lam, Miss Denise Yue and Mr Keith Chan, member of the Fair Organising Committee.
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Checking out the quality Hong Kong products on offer in the Central Display area are, left to right: The Hon Jeffrey Lam, Mr Fred Lam, Miss Denise Yue and Mr Cliff Sun, member of the Fair Organising Committee.

April 21, 2007 - More than 3,500 booths and a new fair record of 2,382 exhibitors highlighted the opening of the Hong Kong Houseware Fair today at the Hong Kong Convention and Exhibition Centre.

The largest of its kind in Asia, the Hong Kong Houseware Fair continues through April 24. The show is organised by the Hong Kong Trade Development Council (TDC).

In addition to the fair's nearly 17,000 registered buyers, the TDC has organised 76 buying missions from 45 countries and regions. More than 1,900 companies and 3,500 buyers were invited to the fair. Among them are a number of well-known international chain stores and leading distributors, including: Canada's Canadian Tire and Home Shopping Channel; France's Christofle, Galeries Lafayette and Red Cats; Germany's Karstadt Quelle and Metro Group; Japan's Kohnan Shoji; Saudi Arabia's Giant Store; and the US' Sur La Table, Sharper Image, Z Gallerie and National Wholesale Liquidator. The buying offices for B&Q, Carrefour, Home Depot and Walmart also sent representatives to the fair.

One of the world's major marketplaces for home products, the houseware fair has attracted exhibitors from 34 countries and regions, including 15 group pavilions: Australia, the Chinese mainland, Germany, India, Indonesia, Italy, Korea, Macau, Malaysia, the Philippines, Taiwan, Thailand, Turkey, Vietnam and the United States.

Marking its 22nd edition this year, the fair has expanded its product variety to meet growing market demand. Speaking at the opening ceremony, Mr Jeffery Lam, Chairman of the Organising Committee of Hong Kong Houseware Fair, said two new theme zones have been introduced. "The Pet Supplies Zone targets the increasing number of pet lovers in mature and developing markets alike, while Posh Corner spotlights a premium hall for the most exquisite of home items."

Returning this year, the popular Hall of Elegance offers top-brand household items and designer collections from 27 exhibitors. Quality Hong Kong houseware products are featured in the Central Display area under the theme "Hong Kong - Where Design Works," with products arranged in four groups: Casting a Spell; Home and Away; Realistic Energy; and Opposites Attract.

A broad range of contemporary products and home items are on show, including artificial flowers, bathroom accessories, handicrafts, home decorations, household textiles, kitchenware and gadgets, lighting products, pet supplies and small electrical appliances.

The TDC has organised a series of seminars during the fair period, with topics ranging from colour and product trends, to SME branding, intellectual property rights issues in the Chinese mainland and risk management in the export business.

In 2006, Hong Kong's exports of household goods totalled US$21.94 billion (HK$171.1 billion), with encouraging results from emerging markets. Exports to Brazil, Chile and India grew by 24.4 per cent, 26 per cent and 43.2 per cent respectively. This year looks even stronger. Exports of household goods for the first two months of 2007 increased by 19.7 per cent over the same period last year, with exports to France and the United Kingdom up 45.8 per cent and 23.6 per cent respectively.

Together with Mr Jeffery Lam, Miss Denise Yue, Secretary for the Civil Service of the HKSAR, and Mr Fred Lam, the TDC's Executive Director, officiated at today's opening.

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About TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com

For more information
Please contact the TDC's Corporate Communication Department:

Helen Chung
Tel: (852) 2584 4569
Email: helen.ss.chung@tdc.org.hk

Teresa O
Tel: (852) 2584 4554
Email: teresa.cy.o@tdc.org.hk

Hong Kong Houseware Fair website: http://hkhousewarefair.com

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