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New Design Gallery Opens in Style
Hong Kong International Airport Shop Targets Tourists

Miss Aimee Chan, Miss Hong Kong 2006 and Miss International Goodwill, was the officiating guest at the opening ceremony.
Ms Anne Chick, TDC's senior exhibition manager, presented a newly launched e-gift coupon to Miss Aimee Chan (left).
Ms Aimee Chan show a tote bag designed by Mr Alan Yip to celebrate the 40th anniversary of the TDC.
(From left to right) Picture shows Mr Clement Cheung、Mr Vincent Wong、Ms May Wong、Mr Alan Yip、Ms Aimee Chan、Ms Anne Chick、Mr Wing Lee、Mr Eddie Hui, Mr Raymond Choi and Mr. Arthur Yung officiated at the opening ceremony of Design Gallery at Hong Kong International Airport.

January 24, 2007 - Some of Hong Kong's most stylish products are now available at Hong Kong International Airport, with the opening today of a new Design Gallery shop.

Located at the airport's Departure Hall (Level 7), and run by the Hong Kong Trade Development Council (TDC), the shop is dedicated to the promotion of high-quality Hong Kong products and original local design. The new Design Gallery allows travellers to enjoy last-minute shopping for Hong Kong-branded products before their departure.

The airport shop opened with a spotlight on the latest collections of nine Hong Kong designers: Mr Alan Chan, Ms Carrie Chau, Mr Clement Cheung, Mr Raymond Choy, Mr Eddie Hui, Mr Wing Lee, Ms May Wong, Mr Vincent Wong, and Mr Alan Yip.

Speaking at the opening ceremony, Ms Anne Chick, TDC's senior exhibition manager, said the airport's Design Gallery reflects the maturing of both the Design Gallery concept and its products. "We are expanding our business from serving local consumers and oversea buyers to promoting Hong Kong products to tourists from all over the world."

The original Design Gallery opened in 1991 at the Hong Kong Convention and Exhibition Centre (HKCEC). Along with its retail business, Design Gallery has played a pivotal role in helping local designers and manufacturers expand their international clientele. "Many overseas traders visit Design Gallery after going to the trade shows at HKCEC. Using our free enquiry services, buyers have been known to place substantial orders with local designers," said Ms Chick.

More than 4,000 Hong Kong products, including electronics, toys, jewellery, watches, household products and wedding gifts are available at the two Design Gallery shops. The HKCEC outlet draws more than 250,000 visitors annually and handles more than 3,000 trade enquiries. "And they can continue to shop online via our web page when they return home," Ms Chick added.

"More than a Design Gallery achievement, the numbers speak of the success of Hong Kong products," said Ms Chick. "There has been a remarkable transformation in Hong Kong from low-end mass production to quality brand products with high design values and cutting-edge technology."

Looking to the future, Ms Chick said that the two Design Gallery outlets will include more innovative design offerings and will work to promote Hong Kong product design to mainland and overseas tourists.

Miss Aimee Chan, Miss Hong Kong 2006 and Miss International Goodwill, was the officiating guest at the opening ceremony. Ms Chan said she appreciated the value that distinctive design brings to Hong Kong. "I was invited by the TDC to a trade show in Hungary last September," said Miss Chan. "The show, Style Hong Kong, Budapest, promoted Hong Kong products, and I noticed that high-quality, well-designed products were particularly popular among buyers there."

Ms Chan said she is confident that Hong Kong products will become even more attractive to overseas tourists in the future. "It's more than a cliché that Hong Kong is a shopping paradise. Here, you'll find up-and-coming local labels as well as world-class brands. Hong Kong's Temple Street Night Market and Stanley Market have long been popular shopping destinations with tourists. The two Design Gallery shops add an entirely new dimension to shopping in Hong Kong. I have no doubt that visitors will be amazed by the flair and creativity of Hong Kong's designers."

The new Design Gallery reflects the Hong Kong Government's renewed emphasis on brand creation. Earlier this month, focus groups for the Economic Summit on China's 11th Five-Year Plan and the Development of Hong Kong submitted a proposed action agenda to Hong Kong's Chief Executive Donald Tsang. Building Hong Kong's brand image was a key proposal.

Among those attending today's opening ceremony were Hong Kong designers Mr Clement Cheung, Mr Raymond Choy, Mr Eddie Hui, Mr Wing Lee, Ms May Wong, Mr Vincent Wong, Mr Benjamin Wong, Mr Alan Yip and Mr Arthur Yung.

Design Gallery at Hong Kong International Airport
Shop No: TE 07 (Aisle E), Level 7, Hong Kong International Airport
Website: http://www.hkdesigngallery.com/
Tel: (852) 2584 4146
Fax: (852) 2824 2810
Hours: 8:00 am - 10:30 pm

About TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With 40-plus offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com

For more information
Please contact the TDC's Corporate Communication Department:

Beatrice Lam
Tel: 2584 4049
Email: beatrice.hy.lam@tdc.org.hk

Lawrence Yau
Tel: 2584 4510
Email: lawrence.yau@tdc.org.hk

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