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Nearly 210,000 Buyers Source at HKTDC Trade Fairs in April
Optimistic Outlook for Electronics, Houseware and Gifts, Rebounds in US and EU

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    At a news conference highlighting the Hong Kong Trade Development Council's seven trade fairs last month, HKTDC Deputy Executive Director Benjamin Chau summarised the findings of an independent survey conducted during the fair period. Mr Chau also noted that the HKTDC's April fairs brought in "at least a billion dollars to Hong Kong, not to mention the profits from trade orders and related business services"
     
3 May 2011 Nearly 10,400 exhibitors and close to 210,000 trade buyers took part in the seven trade fairs mounted by the Hong Kong Trade Development Council (HKTDC) in April. More than half the visitors were from the Chinese mainland and overseas, bringing HK$1 billion in spending to Hong Kong, excluding trade orders.

The seven HKTDC trade fairs in April were: the Hong Kong Electronics Fair (Spring Edition), International ICT Expo, the Hong Kong International Lighting Fair (Spring Edition), the Hong Kong Houseware Fair, the Hong Kong International Home Textiles Fair, the Hong Kong Gifts & Premium Fair and the Hong Kong International Printing & Packaging Fair.

Billion Dollars for Hong Kong
HKTDC Deputy Executive Director Benjamin Chau said nearly 210,000 buyers from 170 countries and regions sourced in Hong Kong in April. Buyers from the mainland and overseas grew eight per cent, to over 120,000. A business traveller spends, on average, HK$8,201 in Hong Kong, according to the Hong Kong Tourism Board. fThe fairs bring at least a billion dollars to Hong Kong, not to mention the profits from trade orders and related business services," said Mr Chau.

Emerging Market Buyers
Mr Chau said that the HKTDC’s April fairs recorded a significant growth in buyers from BRIC countries (Brazil, Russia, India and Chinese mainland) and VISTA countries (Vietnam, Indonesia, South Africa, Turkey and Argentina)."The seven fairs drew a total of over 60,000 BRIC and VISTA buyers, a 15 per cent increase over last year. The HKTDC has strengthened our promotions in these emerging markets, inviting more buyers to Hong Kong. In this way, we hope local traders may have more opportunities to enter these markets"

Japan Traders Active
Mr Chau pointed out that Japan’s earthquake and tsunami did not affect the activities of Japanese traders in Hong Kong, with over 5,000 buyers and 55 exhibitors taking part in HKTDC fairs last month, up nearly two per cent and 139 per cent respectively. "The natural disasters in mid-March have led to a shortage of electronics parts and components in Japan," said Mr Chau. He added that "Japanese traders make use of the Hong Kong trade fairs to find new partners and look for alternatives in other countries."

The HKTDC appointed an independent company to conduct a survey on market prospects and product trends during the fair period. More than 1,600 buyers and exhibitors were interviewed for their views on the electronics, gift and houseware industries, including the impact of Japan’s earthquake on the industries. The survey found that Japan’s crisis is having a bigger impact on the electronics industry than the houseware and gift sectors. Over 50 per cent of the interviewees at the electronics fair said they were affected, compared to only about 20 per cent of houseware and gift fair interviewees. Key areas include a rise in product sourcing and selling prices and a delay in delivery lead times.

Among electronics industry interviewees, more than 50 per cent said that only 10 per cent of materials supplies have been affected by Japan’s quake. Over 40 per cent of affected electronics manufacturers revealed that they would increase their selling price. Only 28 per cent of interviewed electronics buyers, however, expected that they would have to increase their sourcing prices. "Manufacturers may find it difficult to shift the increased cost to buyers and consumers. We believe, however, that the industry can respond to the challenges positively," said Mr Chau. Over 60 per cent of manufacturers interviewed believe that the impact will last for only about six months or less, while nearly 60 per cent of interviewed buyers said it would take six months to a year to get back to normal.

Optimistic Outlook
Overall, a positive market outlook is expected in the electronics, houseware and gift industries. More than 80 per cent of the respondents believed that the market is much better, better than, or the same as last year. Among those positive respondents, over 40 per cent are forecasting double-digit growth in the coming year. The survey also predicted a comeback in the United States and European markets. The interviewed exhibitors believed that the US and Europe will have the biggest growth in the retail market. Buyers are prepared to pay more, given the renminbi appreciation and rise in labour costs and raw materials. Nearly 60 per cent of interviewed buyers expect the average unit price of products will go up this year.

Industries Go Green
Over 80 per cent of the interviewed exhibitors said they have increased their efforts in green manufacturing, investing more on installing energy-saving equipment in their production lines and improving the green features in their products. About 60 per cent of electronics buyers said they were sourcing more green products. And gift buyers believe that product design with technology and green concepts will make a splash in the market.

Buyers’ Preferred Items

 

Electronics

Houseware

Gifts & Premiums

Best Sellers

Digital living and multimedia, audio visual products, telecom products

kitchenware and gadgets, tableware, home decoration

advertising gifts and premiums, personal and well-being gifts, stationery and paper, fashion jewellery and accessories

Great Potential

electronics accessories, healthcare electronics, computers and peripherals, home appliances, digital imaging

Health and personal care items, small electrical appliances, household textile, furniture

toys and sporting goods, outdoor and travel goods, figurines and decorations, watches and clocks, packaging

Rising Stars

in-vehicle electronics and navigation systems, personal electronics, electronic gaming, security products, telecom, networking & wireless technology

lighting, bathroom accessories, pet supplies, cleaning and supplies, gardening and outdoor accessories

 

New Tech Adds Value
Mr Chau noted that the HKTDC has introduced a variety of new services in its trade fairs, including an electronic magazine tailored for iPhone and iPad users. "It combines the best of trade fairs and product magazines, attracting more buyers from emerging markets," said Mr Chau. "The publication has recorded more than 3,700 downloads at our trade fairs in April. We will launch an Android version later this year."

Related Webcasts: www.youtube.com/hktdc 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

Follow hktdc on Twitter Follow us on Twitter @HKTDC

 

Content provided by Hong Kong Trade Development Council