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More than 90,000 Buyers Take in Four HKTDC Fairs
Growing Trend to Innovative, Eco-Friendly, Tech Products

  Four HKTDC trade fairs, covering toys, stationery, baby products and licensing, took place this week, attracting more than 90,000 buyers
  Wong Tit Shing, Chairman of the HKTDC Toys Advisory Committee, noted that there were growing opportunities for Hong Kong manufacturers in emerging markets
  This year’s Toy Fair attracted some 36,000 buyers, up six per cent over the previous year’s show
  First-time participants from Colombia, Poland and South Africa took part in this year’s Baby Products Fair
12 January 2012 – More than 90,000 buyers and over 2,600 exhibitors from all over the world took part in this week’s HKTDC Hong Kong Toys and Games Fair, HKTDC Hong Kong Baby Products Fair, HKTDC Hong Kong International Licensing Show and Hong Kong International Stationery Fair. 

Global Buyers
“More and more overseas enterprises are coming to Hong Kong for the large-scale international exhibitions here,” said HKTDC Toys Advisory Committee Chairman Wong Tit Shing. He noted that this year’s Toy Fair welcomed some 36,000 buyers, up six percent over the previous year.

Mr Wong said the interest in the Hong Kong Trade Development Council’s first fairs of 2012 reflected the global economic shift from West to East. “This trend has consolidated Hong Kong’s position as Asia’s exhibition capital,” he said.

Innovative, eco-friendly tech products were among the highlights of the four fairs, according to Mr Wong.

Emerging Market Buyers
The growing domestic market of countries such as the Chinese mainland, India and Indonesia are opening up new trading opportunities for Hong Kong manufacturers,” he said. “Toy sales in India, for example, totalled US$500 million last year, and local buyers are convinced that growth will continue this year, as consumers are drawn to high-end toys,” he added. “At the toy fair, an Indian buyer placed a US$500,000 order for magic writing tablets, toy helicopters, stuffed toys and other products, while Columbian buyers spent US$1 million on the purchase of Halloween products.”

More Frequent Orders
Mr Wong noted that buyers are now ordering four times a year. “There’s a trend towards placing smaller orders more often to reduce inventory and increase cash flow. This also gives greater flexibility to test market response to products. Hong Kong manufacturers should adjust their business strategies in line with the market situation.”

Fair Websites
HKTDC Hong Kong Toys and Games Fair – www.hktdc.com/hktoyfair
HKTDC Hong Kong Baby Products Fair – www.hktdc.com/hkbabyfair
Hong Kong International Stationery Fair – www.hkstationeryfair.com
HKTDC Hong Kong International Licensing Show – www.hktdc.com/hklicensingshow

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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