4 July 2011
More than 1,700 Exhibitors Open Spring/Summer Fashion Week
Gifts, Houseware and Toys Also in Spotlight at Sourcing Show
The two fairs, organised by the Hong Kong Trade Development Council (HKTDC), feature new product zones to attract buyers, including 146 buying missions representing thousands of companies from around the world.
Hong Kong Fashion Week is playing host to 1,300 exhibitors from 24 countries and regions, including seven group pavilions representing the Chinese mainland, India, Indonesia, Japan, Macau, South Korea and Taiwan. The United Arab Emirates is taking part for the first time. New product zones Denim Arcade and Handbags Select join the fair’s popular Brand Name Gallery.
“Hong Kong’s garment and textile industry attracts buyers from around the world because of its high manufacturing standards and flexible trade and sales services," said Benjamin Chau, Deputy Executive Director of the HKTDC. "Hong Kong fashion designers are trendsetters who understand the market, making Hong Kong Fashion Week an ideal platform for international business."
Fashion Week special events include “Hong Kong New Design Force,” which takes place this afternoon (room N101). Under the theme “Into the Light,” the show features 12 fashion collections by designers who have been winners or finalists in the Hong Kong Young Fashion Designers’ Contest over the past two years. As a show backdrop, local product designers will use recycled advertising banners to create unique lighting displays.
Throughout the fair, the Designers Love Fur Collection 2011 display, organised by the Hong Kong Fur Federation, takes place in the Hall 1C concourse. A series of fashion parades are also being staged by exhibitors from the mainland, Hong Kong, India, Indonesia and Taiwan at the Hall 1D Concourse.
Highlights also include seminars led by internationally known trend forecasters, including Fashion Snoops, Peclers Paris and WGSN. The first stop in trend-forecasting agency Stylesight’s LIVE Global Trend Tour takes place, 6 July, with speakers from London and New York.
The Hong Kong Polytechnic University’s Institute of Textiles & Clothing presents its MA Graduation Fashion Show 2011 this evening. Tomorrow, the fair hosts a Brand Collections’ show featuring Singapore’s Alleria, Indonesia’s Firmato-Espen Salberg and Macau’s MaConsef. The Chinese University of Hong Kong’s School of Continuing of Professional Studies is putting together a student fashion show tomorrow.
Summer Sourcing Show
Design is also central to the Summer Sourcing Show for Gifts, Houseware & Toys. The fair features group pavilions from the mainland, Korea, Taiwan and the Hong Kong Exporters’ Association. Nepal joins the fair for the first time.
Premium zones include Treasure Island, which features top-of-the-range brand names and products recognised for design, innovation and craftsmanship. New zone Luxury Gifts spotlights top-notch offerings displayed in elegant surroundings. The show also showcases jewellery and watches, decorative items for the home, silver gifts, stationery and personalised items.
The Gifts & Premiums zone focuses on advertising premiums, corporate gifts and costume jewellery and accessories. The show also includes sections for Home Living items, Home Tech & Electronic Gifts and the Fun & Play zone, featuring toys and sporting goods, as well as festive and party items. Buyers will appreciate the Designers’ Corner for creative design services, as well as the green gifts and houseware zone, which focuses on eco-friendly gifts, houseware items, energy-efficient appliances and gifts made from recycled material.
Mr Chau said that Hong Kong is among the world’s major export centres for houseware, gifts and toys, noting that the annual HKTDC Hong Kong Toys & Games Fair, the HKTDC Hong Kong Gifts & Premium Fair and the HKTDC Hong Kong Houseware Fair are top international sourcing events. “The Summer Sourcing Show offers buyers from around the world additional opportunities to source quality products, strengthening Hong Kong’s role as the hub for these products,” he said.
Market trends will be in the spotlight at a forum tomorrow. Industry players from Hong Kong will discuss procurement of corporate gifts and market analysis from an online group-buying perspective. A 6 July seminar, “Beyond the New Toy Safety Directives,” looks at the European Union and United States and the impact of Supplement VII of the Closer Economic Partnership Arrangement between Hong Kong and the mainland.
Please contact the HKTDC's Corporate Communication Department:
Victor George Paddy
Tel: (852) 2584 4517
About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com