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Local Publishing Event Spotlights “Fever for eBooks”
Upcoming Book Fair to Feature eBook and Digital Publishing Zone

8 July 2010 – Digital publishing found a bright spotlight earlier this week at “Joy of the City – A Fever for eBooks,” a media event organised by the Hong Kong Trade Development Council (HKTDC) and Harbour City in advance of the HKTDC Hong Kong Book Fair, 21-27 July, at the Hong Kong Convention and Exhibition Centre.

Bonnie Chan, founder of Hong Kong’s Handheld Culture, was one of several publishing industry leaders to speak at the Book Fair preview event. “Hong Kong people spend more than two or three hours on the road every day. If we can use the time to read on mobile phones, it’s absolutely a step forward for a better lifestyle,” she said. Ms Chan also noted that digital reading would help Hong Kong authors reach more readers. “It will allow people all over the world to download books. For instance, an ebook published by my company was read by people in South Africa,” she said.  

James Hong, author of Five Thousand Years of Adventures, an ebook that has been sold in 10 countries, is bullish on the future of digital publishing. “Ebooks will propel people to read,” he said. “Some of my younger readers have never read books, but they would like to download ebooks from their iPhone, which they think is very cool and fashionable.” Mr Hong said ebooks are the future because they offer a strong combination of text, sound and imagery. “The number of pictures in my ebook is double that of the print version. I also added video clips, which make the content richer and fun to read.”

Anne Lee, Deputy Chief Editor of Joint Publishing (HK) Ltd, said ebooks “add value” to the reading experience. “We launched a wine book recently and developed a digital version for mobile readers. The ebook has been well-received by readers, who are able to listen to the French pronunciation of each wine noted in the book.”

Multimedia writer Keith Ho pointed out that reading novels on mobile phones has become very popular in Japan. He expected Hong Kong would soon catch the “mobile reading fever.”

Other speakers at the Book Fair preview event included Harbour City Senior Manager Karen Tam, local cartoonist Jiang Kangquan (Kong Kee) and Jeslie TK Chui, Honorary Assistant Professor, eFinancial Services, University of Hong Kong.

Digital Reading at Book Fair
An “eBook and Digital Publishing” zone will make its debut at the Book Fair, which celebrates its 21st edition this year. The new zone will display the latest ebooks and digital-reading products from 20 exhibitors, including Hanvon Technology, Sino United Publishing, Ming Pao and GroupSense. In addition, a “Digital Interactive zone” will allow visitors to operate electronic readers and browse material in ebooks.

The Book Fair’s digital spotlight will continue at the Asian Publishing Conference, presented by the Hong Kong Publishing Federation. The conference will focus on the impact of digital publishing on the traditional publishing industry. Conference guest speakers will include: Chinese mainland Bookdao President Cheng Sanguo; Taiwanese Cite Media Holding Group CEO He Feipeng; United Kingdom independent publishing consultant Christopher Paterson; and United States’ McGraw-Hill Education, Professional Group, President Philip Ruppel.

Literary Sunday
The HKTDC and Harbour City will continue to work together on pre-fair promotions. This Sunday (11 July) at Ocean Terminal’s SportX, they will organise a literary afternoon led by local writer Chip Tsao. In addition, a poetry contest will take place, with young people invited to recite a poem by UK writer James Fenton. Mr Fenton is among those taking part in this year’s Book Fair, alongside notable English authors Frederick Forsyth, Stephen Fry, Andrew Roberts, Anthony Horowitz and others. 

For more information about the HKTDC Hong Kong Book Fair, please visit:

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Victor George Paddy
Tel: (852) 2584 4517
Email: victor.paddy@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online.



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