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International Conference & Exhibition of the Modernization
of Chinese Medicine & Health Products
An Ideal Platform for Experience Sharing within the Sector


MCMIA President Harry Yeung (right) and Vice-president Dr Brad Lau introduce the International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) 2010 at a 5 August media conference. The ICMCM, jointly organised by the HKTDC and MCMIA, runs 12-16 August at the Hong Kong Convention and Exhibition Centre

5 August 2010 – The 9th International Conference & Exhibition of the Modernization of Chinese Medicine & Health Products (ICMCM) opens 12 August (Thursday) at the Hong Kong Convention and Exhibition Centre.  

The five-day exhibition, jointly organized by the Hong Kong Trade Development Council (HKTDC) and the Modernized Chinese Medicine International Association Ltd. (MCMIA), will feature more than 130 exhibitors from 13 countries and regions. In a media conference today to announce details about the event, the HKTDC said that Australia and the United Kingdom will be taking part for the first time. 

Other participating countries and regions include the Chinese mainland, Hong Kong, Canada, Japan, Korea, Macau, Malaysia, New Zealand, Singapore, USA and Taiwan.  The Exhibition also features group pavilions from Canada and Korea, as well as regional pavilions from the mainland provinces or municipalities of Ningxia, Gansu, Jilin, and Qinghai. 

A wide variety of Chinese medicine, health supplements, health care and therapy, raw materials and equipment will be on display at the exhibition, which continues to build a reputation as a venue for the exchange of ideas and a promotional platform for the sector. The ICMCM also provides the public with the most up-to-date and comprehensive Chinese medicine health care information. 

The first two days of the Exhibition (12-13 August) will be restricted to trade visitors with an aim of promoting experience-sharing and communication among experts, buyers and others related to the industry. The ICMCM will be open to the public on the third, fourth and fifth days (14-16 August) to allow visitors to purchase Chinese medicine products and obtain health information. 

Professional Conference
Another focus of the Exhibition is the Chinese Medicine Professional Conference, held on the first and second day of the event, which is a major international event for the industry. The theme for this year’s conference is “Research and Application,” and renowned scholars and experts from Australia, Austria, Japan, the Chinese mainland, Taiwan and Hong Kong have been invited to explore the topic – including recent developments in the clinical application, quality control, legal regulation, sustainable development and electronic operations related to Chinese medicine.

Among the prominent guest speakers will be Dr Kylie O’Brien from the University of Victoria, Australia; Prof Rudolf Bauer from Graz University, Austria; Prof Komatsu from the Resource Development and Research Department of Toyama University and Chinese Medicine/Pharmaceutical Research Centre, Japan; Mr. Huang Jiansheng from the Health Food Assessment Centre, State Food and Drug Administration; Prof Joseph Sung, Vice Chancellor of the Chinese University, Hong Kong; Prof Zhao Zhongzhen of the School of Chinese Medicine, Hong Kong Baptist University and Prof Huang Yi-tsau from the National Research Institute of Chinese Medicine, Taiwan. 

International Focus
One highlight of the conference will be the “CEO Forum and Executive Luncheon” which invites representatives from the Hong Kong Jockey Club Institute of Chinese Medicine and Sichuan Neautus Traditional Chinese Medicine Co Ltd to share experiences related to promoting the internationalization of Chinese medicine and industrialization of processed herbs.

“With the continuous development and active promotion of the Chinese Medicine sector, the public now have a deeper understanding about staying healthy and the treatment of terminal diseases,” said MCMIA President Harry Yeung. Speaking at today’s media conference, Mr Yeung also said Chinese medicine is “not only used in treatment of diseases but has now integrated into people’s daily health care to achieve the effect of disease prevention before onset.

“The Professional Conference organised under the theme ‘Research and Application’ to be held during the first two days aims to promote experience-sharing among members of the sector, academics and Chinese medicine experts from all over the world, and the mastering of the development trend of the Chinese Medicine industry.”

Hong Kong Leadership
Brad Lau, Vice-president of the MCMIA pointed out that Hong Kong has a large number of well-established Chinese medicine and health care product brands and also substantial experience in quality control and marketing.

“The HKSAR has set up the HKCTC (Hong Kong Council for Testing and Certification) to further enhance quality control and accreditation of Chinese medicine which are conducive to the universal acceptance of Chinese medicine and its meeting with international regulatory requirements,” said Mr Lau.

“Local and mainland Chinese medicine industries should make good use of these advantages and cooperate in the expansion of the global market. Our exhibition has provided an important business and exchange platform for members of the Chinese medicine sector for the further development of Chinese medicine,” said Mr Lau, noting that last year’s fair attracted more than 88,000 visitors who were “instilled with detailed knowledge of the most recent development of Chinese medicine.” He said the event also provided plenty of business opportunities for exhibitors.

Research Forum
Apart from the Chinese Medicine Professional Conference, the 6th Hong Kong-Macau Postgraduate Symposium on Chinese Medicine will be held concurrently on the first day of the exhibition. This academic symposium is jointly organized by the University of Hong Kong, Chinese University of Hong Kong, Hong Kong University of Science and Technology, Hong Kong Polytechnic University, City University of Hong Kong, Hong Kong Baptist University and Macau University. The symposium is a major exchange event in the region, where representatives from the universities deliver speeches on Chinese medicine topics.

This year’s exhibition will also include a Chinese Medicine zone to present an overall view of how mental attitude can impact health, and the means of keeping healthy. Representatives from Promotion Team of School of Chinese Medicine at the Chinese University of Hong Kong will be available to answer questions posed by the public.  Information displays and health care videos will also be shown at the exhibition zone to provide ideas about how to keep physically and mentally fit through methods such as the Chinese practice of Baduanjin, acupressure and special diet soups.

A public forum on Chinese Medicines and Health will also be held at the venue on 14 August and 15 August, with registered Chinese Medicine Practitioners from the Hospital Authority CM Clinics sharing their experience on keeping good health.

Exhibition Webpage
International Conference & Exhibition of the Modernization of Chinese Medicine and Health Products - http://icmcm.hktdc.com/

Concurrent Events
Hong Kong International Tea Fair - http://www.hkteafair.com
HKTDC Food Expo - http://hkfoodexpo.hktdc.com

Admission Tickets
Admission to the HKTDC Food Expo is HK$25, and tickets are available at all designated 7-11 and OK convenience stores HK Ticketing (designated Tom Lee Limited and www.hkticketing.com) and the on-site ticketing counter. Public tickets may also be used for entry to the Hong Kong International Tea Fair on 14 August. The ICMCM is open to the public on 14-16 August.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.




Content provided by Hong Kong Trade Development Council