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International Accent Highlights 3rd Hong Kong Music Fair
Fair's Musical Doors Open to Industry Professionals and Public

The 3rd Hong Kong Music Fair opened today and continues until 21 March. Officiating at the opening ceremony were (left to right): Hong Kong performers Joey Yung, Charlene Choi and Justin Lo; Ng Yu, Chairman, Working Committee, Hong Kong Music Fair; Fu Yanmei, Assistant Ombudswoman, Department of Cultural Market, Ministry of Culture, PRC; Esther Leung, Deputy Secretary for Home Affairs, HKSAR; Benjamin Chau, TDC Assistant Executive Director; Hung Tik, Chairman of IFPI (HK Group) Ltd; performers Denise Ho and Hins Cheung

19 March 2008 - The 3rd Hong Kong Music Fair opened today with about 70 exhibitors from Hong Kong, the Chinese mainland, Germany, Korea and Singapore. Record companies, new media content providers, music portals and mobile and hardware manufacturers, along with music industry artists and other professionals, are taking part in the three-day fair, which continues until 21 March at the Hong Kong Convention and Exhibition Centre.

Jointly organised by the Hong Kong Trade Development Council (TDC) and the IFPI (Hong Kong Group), the fair caters to business as well as public interests, promoting music products and raising awareness of legal downloads.

"Thanks to the 10 German companies joining us for the first time, our fair is more international than ever," said Benjamin Chau, TDC Assistant Executive Director, speaking at the opening ceremony. "With the development of new media, music's business model can no longer focus solely on the sales of CDs and other traditional music products. That makes artist management, including concert management and celebrity endorsements, an even more important aspect of the industry," he added.

As such, a series of star seminars will be staged on 20 March, with artist managers from all over Asia sharing their management secrets. Managers Virginia Lok, Paco Wong and Mani Fok, along with such local artists as Law Ka Leung, Jade Kwan and Eric Suen, are sure to shed new light on this hot topic.

For the first time, the IFPI Hong Kong Top Sales Award presentation ceremony and the Hong Kong Music Fair will be held at the same venue. To promote the public's awareness of intellectual property rights, visitors are free to download segments of the presentation ceremony at the fair's Cyberport booth, 20 March to 21 March. Among the other new features this year is the Talent Showcase, giving promising singers and composers from Hong Kong and the Chinese mainland a chance to be discovered by industry professionals. The showcase is a new initiative introduced by the IFPI (Hong Kong Group).

The music fair will open to public from 5pm to 9:30pm on 20 March, and from 10:30am to 9:30pm on 21 March. Exhibitor promotion sessions will be held on 21 March, with local singers Fiona Sit, Ivana Wong, Stephy Tang, Alex Fong, Kary Ng, Kay Tse, Chet Lam and others performing at various times. Visitors who purchase music products of at least HK$50 in value at the fair will be admitted free.

Also presiding at today's opening ceremony were: Esther Leung, Deputy Secretary for Home Affairs, HKSAR; Fu Yanmei, Assistant Ombudswoman, the Department of Cultural Market, Ministry of Culture, PRC; Ng Yu, Chairman, Working Committee, Hong Kong Music Fair; Hung Tik, Chairman of IFPI (HK Group) Ltd; and performers Joey Yung, Hins Cheung, Charlene Choi, Denise Ho and Justin Lo.

The Hong Kong Music Fair is one of the core events of Entertainment Expo Hong Kong. Other Expo events include: the Hong Kong International Film and Television Market; the Hong Kong International Film Festival; the Hong Kong Film Awards Presentation Ceremony; the Asian Film Awards; the Hong Kong - Asia Film Financing Forum; the IFPI Hong Kong Top Sales Music Award; the Digital Entertainment Leadership Forum; and the Hong Kong Independent Short Film and Video Awards.

Media Enquiries
Please contact the TDC's Media and Public Affairs Department:

Katherine Chan     Lyann Li
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About the TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com


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