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Inaugural Hong Kong Expo in Budapest opens next week
A gateway for exploring the Central & Eastern European markets

Hong Kong Trade Development Council invites Miss Hong Kong 2006 & Miss International Goodwill - Ms Aimee Chan to promote Hong Kong products in Budapest. Picture shows Mr Ralph Chow, Director for Promotion Promotion, to present a certificate of appreciation to Ms Aimee Chan.
This is Aimee's first overseas trip to promote Hong Kong’s trade. She said she would like to let more overseas buyers know about the advantages of Hong Kong's products.
Picture shows Ms Aimee Chan, Hong Kong top models Ana R & Vanessa Yeung, and a Hungarian model.
Ana R, Vanessa Yeung and a Hungarian model prade the best of Hong Kong's fashion and designer products in the finale.
Mr. Eddie Hui (left), Chief Designer of Semk said he was looking forward to tap the Eastern European market. He believed that Hong Kong designs would be well received by local consumers.

Style Hong Kong in Budapest Exposition, the first and biggest expo of Hong Kong products in Hungary, will be held at the Budapest Congress & World Trade Centre from September 11-13.

Organised by the Hong Kong Trade Development Council (TDC), more than 100 Hong Kong companies will showcase thousands of well-designed and branded products at the expo, ranging from electronics & IT products, electrical appliances, fashion & accessories, watches, to gifts & premiums, household products, home/ interior furnishings and hotel supplies. Hong Kong logistics service providers will also exhibit at the fair.

Sourcing agents, importers, wholesalers and re-exporters from Hungary and other neighbouring countries have been invited to visit the fair, making the expo an ideal springboard for Hong Kong traders to expand their business in the Central & Eastern European markets.

The opening ceremony will be jointly officiated by Mr. Abel Garamhegyi, State Secretary, Economy and Transport of Hungary and Mr. Jeffrey Lam, TDC Council Member.

In conjunction with the expo, Mr. Jeffrey Lam and TDC Executive Director Mr. Fred Lam will lead a business delegation to Budapest and Prague. Apart from exchanging views with government officials and industry leaders, the group will promote bilateral trade relations at a business seminar.

Speaking at a press conference today (September 4), TDC's Director of Product Promotion, Mr. Ralph Chow said Hong Kong companies are tempted to explore emerging markets, in view of the lucrative business opportunities in the Central & Eastern European region, as well as intensifying competition in traditional markets such as the US and Western Europe.

However, the number of buyers from that region to Hong Kong has been limited over the past few years. Mr. Chow stressed that that it is time to take a more proactive approach to promote Hong Kong products to Central & Eastern Europe buyers.

Mr. Chow added that by staging a large-scale solo trade fair in Hungary, Hong Kong companies would have more opportunities to expand their business in Central & Eastern Europe, taking Hungary as an entry point.

"Hungary is Hong Kong's largest export market in Central & Eastern Europe. In 2005, Hong Kong exported HK$7.74billion worth of goods to Hungary, representing a 28% year-on-year growth. It also accounted for 37% of Hong Kong's total exports to Central & Eastern Europe," said Mr. Chow.

He said: "There is plenty of room for Hungary's market to grow significantly. Business deals between Hungary and Hong Kong will also be facilitated by the country's more liberalised trading environment as well as their well-established banking and financial institutions. All of these make Hungarian companies ideal partners for Hong Kong in reaching out not only to the local market, but also the wider regional markets of Central & Eastern Europe."

Mr. Chow added that industrial production is robust in Hungary but there is limited local production of consumer goods. Hence, there is strong import demand for a wide range of value-for-money consumer electronics and small electrical appliances. Imitation jewellery, medium-priced watches, educational toys, and fashionable clothing are also well-received in the market.

"Hong Kong companies are good at manufacturing such commodities. The expo is thus a perfect platform for match-making companies in the two cities. It is expected that more Hong Kong products will enjoy wider distribution channels in Budapest in the future.'

TDC will offer a selection of free services and incentives during the fair period to encourage buyer attendance. These include hotel sponsorships, shuttle buses, on-site business matching services, interpretation services, gasoline coupons, refreshment coupons, lucky draws and more.

In addition, TDC will organise a gala evening entitled 'Hong Kong Delights' at the Museum of Fine Arts, Budapest on September 11 to strengthen Hong Kong's image as the style and trend-setter in Asia. Through fashion parades of innovatively-designed products, Hong Kong's style and creativity will be showcased to more than 200 government officials, key buyers, industry leaders and media in Budapest.

Renowned Hong Kong models including Eunis Chan, Kathy Chow, Ana R and Vanessa Yeung will showcase the best of Hong Kong branded products at the gala. Watches from AMUNDSEN, BAO WANG, Charles Hubert, est, Giordano, John Kaiser, Luxmi, PowerDisk, QUE and Trixie will be featured. Other fashion brands participating in the show included Arthur Lam, Moiselle, Modele de Prudence, Symetrie, Cadano and Isla.

The reigning Miss Hong Kong 2006 & Miss International Goodwill, Ms Aimee Chan will grace the evening with a special appearance and promote Hong Kong's creativity and design flair. This will be her first overseas visit since she was crowned Miss Hong Kong last month.

The population of Hungary is about 10 million and GDP per capita is approximately US$10,800. In 2005, Hungary imported US$65 billion worth of products from around the world, a growth of 9% from the previous year. Major products exported from Hong Kong to Hungary are telecommunications equipment and parts, electrical apparatus for electrical circuits and parts & accessories of office machines or computers.

Style Hong Kong in Budapest is organised by the Hong Kong Trade Development Council and co-organised by the Hong Kong Exporters' Association. Supporting organisations include the Confederation of Hungarian Employers and Industrialists (MGYOSZ), Hungarian Chamber of Commerce & Industry (MKIK), the Hungarian-Hong Kong Innovative Business Council, Hungarian Investment, Hungarian Association of IT companies (IVSZ) and Trade Development Agency and Joint Venture Association.

Style Hong Kong is the brandname for TDC's trade expo in emerging markets. Such expos have been organised in Beijing, Shanghai, Dubai and Chengdu since 2003.

Fair Details:

Exhibition Venue:
Budapest Congress and World Trade Centre
Alkotas utca 63-67, Budapest

Opening Hours:
10:00 am - 5:00 pm (September 11- 12)
10:00 am - 2:00pm (September 13)

Fair Website: http://www.tdctrade.com/stylehk-budapest2006

No of exhibitors: 109

Product Category:

Electronics & IT (19)
Fashion & Wellness (22)
Gifts & Home (39)
Logistics (5)
Product Gallery (24)

Major Brands:

Electronics & IT

Fashion & Wellness
Ethereal, FAITH, DRAGON FORCE KIDS, Megha & OM, TYCOON, FRINCOR, I.S. Studio, Zerlina, AUTUMN MIST, Dinudan, Elio Firenze

Gifts & Home
Welly, Le Centre du Dessin


For press enquiries, please contact Ms Beatrice Lam of TDC Corporate Communication Department at 2584 4049.

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Content provided by Hong Kong Trade Development Council