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Inaugural Hong Kong Consumer Products Expo in Guangzhou
Four-Day Product Show Attracts More Than 100,000 Mainland Buyers

The food zone in the Hong Kong Consumer Products Expo, Guangzhou, is among the busiest areas. Guangzhou consumers say they have confidence in Hong Kong food because of its quality
Nobie Cheung, General Manager of the Hunter Group Ltd, says its best-selling item is a 120-yuan bottle opener
Zeng Xiaolan, sales representative for Tanitex Industries Ltd, says: "Participating in the Hong Kong Consumer Products Expo in Guangzhou boosts our confidence in entering the southern China market."
The abalone taste testing at the Fortune Island Food Ltd exhibit drew many Guangzhou buyers. "Sixty percent of those who take a taste testing will buy," says Fortune Island Marketing Manager Jacky Hui

19 March 2009 – The first Hong Kong Consumer Products Expo, Guangzhou, organised by the Hong Kong Trade Development Council (HKTDC), drew more than 100,000 buyers to the Guangzhou Jinhan Exhibition Centre. The four-day event, 11-14 March, was so successful that exhibitors had to replenish their stocks repeatedly to satisfy the demand.

The expo featured about 250 Hong Kong brands, ranging from fashion and fashion accessories to watches and gifts, toys, houseware, consumer electronics, food and beverages and health.

Hunter Group Ltd, which supplies medium- to high-end kitchenware, was just one company that benefitted from the demand. "Guangzhou consumers are shrewd and practical shoppers; at first we were worried that they might find our products too expensive," said Nobie SK Cheung, company General Manager. "But we discovered that as long as our products are well-designed and practical, Guangzhou shoppers are willing to pay for the value. The expo was definitely a boost to our confidence in penetrating the mainland market."

Another company, Tanitex Industries Ltd, which makes men's and ladies' underwear, used the expo to prepare for a broader entry into southern China. A company sales representative, Zeng Xiaolan, said: "Guangzhou citizens are not as concerned with colours as some customers, but when it comes to fabric, they can tell the good from the bad by taking just one look."

Fortune Island Food Ltd sales were also brisk. "The Guangzhou expo gave us 20 percent higher daily sales volumes than we can achieve in Hong Kong," said company Marketing Manager Jacky Hui. "And Guangzhou buyers rely on word-of-mouth. If one person says something is good, many people soon know."

The Hong Kong Consumer Products Expo in Guangzhou was the HKTDC's first major effort this year to help Hong Kong companies penetrate the mainland market. In May and in November, the HKTDC will organise "Style Hong Kong Shows" in Wuhan and Chongqing respectively, furthering its mission of helping Hong Kong companies cultivate new markets.

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Victor George Paddy       Tel: (852) 2584 4517     Email: victor.paddy@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com



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