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Hong Kong trade fairs get powerful boost

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(Middle) Mr. Benjamin Chau, Assistant Executive Director of TDC, (Left) Mr. Xie Sen Shu, Managing Director of CIEC Exhibition Co. (HK) Ltd., and (Right) Mr. Javed Khan, General Manager of Kenfair International Ltd. announced the details about the two new fairs.
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Innovative products of exhibitors were showcased at the press conference.

The Trade Development Council (TDC) is poised to give Hong Kong's trade fair industry a further powerful boost.

It has joined forces with two fair organisers - CIEC Exhibition Co. (HK) Ltd., Kenfair International Ltd., and other trade groups to hold three new exhibitions from October 27 - 30.

They are the Hong Kong International Building Materials and Construction Equipment Fair, the Hong Kong International Furniture Fair and the Eco Expo Asia. All three will be staged at the AsiaWorld-Expo near the Hong Kong International Airport.

Trade fairs are big earners for Hong Kong. According to findings of the Hong Kong Exhibition and Convention Industry Association (HKECIA), the industry contributed HK$19 billion business travel earnings to the local economy in 2005. TDC believes the new fairs will grow an even bigger pie for Hong Kong.

"Many industries are growing at full throttle with huge export potential," says TDC's assistant executive director, Benjamin Chau. "But they need the right kind of fairs to get wider exposure," he adds.

The Hong Kong International Building Materials and Construction Equipment Fair at the Asia World-Expo site is organised jointly by the TDC and the CIEC Exhibition Company (HK) Ltd.

It is the first specialist fair of its kind to be staged here, and will display the latest building materials, indoor decorative materials, construction equipment, building technology, building engineering and related services.

"Around 230 exhibitors from 10 countries and regions will be taking part in this fair. They are from Hong Kong, Australia, the Chinese Mainland, Korea, the Philippines, Russia, Singapore, Taiwan, Thailand and the UK, key players in the industry such as the Guangdong Fenglu Aluminium Company Limited, Xishi Group Company, and CSG Holding Company Limited will also be taking part," says Managing Director of CIEC Exhibition Co. (HK) Ltd., Mr Xie Sen Shu.

The fair organizers have made arrangements for a number of trade groups, comprising over 350 buyers, to visit this fair. They are from the US, Chile, Russia, France, Middle East, Japan, Australia, Singapore, Malaysia, and the Chinese Mainland and will include representative of such well known retailers and chain stores as Ace Hardware from USA, Nankai Trading Co. Ltd. from Japan and Mitre Mega 10 from Australia.

There will be special display zones at this fair. They are:

X-square: will show lighting products and new lighting technologies;
Green Frontier: which will display environmentally friendly products and services;
Classic Choice: will feature traditional building materials and equipment.

A series of talks and seminars will be held during the four-day exhibitions. Experts will talk about different hot issues under such headings as: "The Low, the High and the Integrated - A Sustainable Design Approach in Architecture", "Tapping the Chinese Mainland Market" and "Characterisation of Porous Construction Materials Using Electromagnetic Wave."

Hong Kong International Furniture Fair - jointly organised by the TDC and Kenfair International Limited - will display a wide selection of high-end furniture from around the world. The exhibits include indoor furniture, out door furniture, office furniture, parts and accessories for furniture, furniture for contract business, smart-home, smart-office solutions, style design furniture, ethnic furniture and antique furniture.

"About 170 exhibitors from Hong Kong, the Chinese Mainland, Australia, India, Italy, Japan, Malaysia, the Philippines, Korea, Singapore, Taiwan, Thailand, the US and Vietnam will take part in this fair," says General Manager of Kenfair International Ltd., Mr. Javed Khan.

A highlight of the fair is the IGLOO Pavilion. It was given that name because it resembles the icehouses in which Eskimos live. It is also hailed as a masterpiece of architecture that symbolises wisdom and creativity. Stylish and innovative furniture from companies such as OVO Limited, Barrie Ho Collections Ltd., Jackie Chan Design Ltd., as well as Maruni Wood Industry Inc. from Japan, and Contemporary Australian Design from Australia will be on display at this site.

The organizers have already confirmed missions of 890 buyers to visit the fair, such as Canadian Tire Corporation and Cantire (China) Limited, Buenos Aires Office from Argentina, and Mitre 10 from New Zealand will be present at the fair. Seminars will also be held as part of this fair.

The talks on products and trends are entitled "Trend Seminar Presented by International Designer Village", "Sales Channels, Licensing & Franchising of the Furniture Industry in the Chinese Mainland" and "Latest Furniture Trend - Design, Colour & Raw Materials".

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For press enquiries, please contact Ms. Teresa O at 2584 4554 or Ms Katherine Chan at 2584 4537 of TDC's Corporate Communication Department.

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Content provided by Hong Kong Trade Development Council