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Hong Kong Young Fashion Designers’ Contest Winners Announced
Fashion Week and World Boutique Continue Through Thursday at HKCEC

19 January 2011 – The Hong Kong Young Fashion Designers’ Contest 2011 awards ceremony took place last night, with Eva Cheng named the Overall Winner. Ms Cheng will work in Paris, at Rue du Mail, for a month. Some of the winning designs will be on display at Joyce Boutique (Admiralty shop).

The winners of the 35th Hong Kong Young Fashion Designers’ Contest 2011 are:

Overall Winner: Eva Cheng: “Fragments of the Sky”
Casual & Jeans-Wear Group Winner: Angela Ng: “The Black Sheep”
Contemporary Day-Wear Group Winner: Mag Choy: “Inanimate Infection”
Party & Evening-Wear Group Winner: Zoe Li: “Jugendstil”

“I’m thrilled with this honour,” said Ms Cheng. “It is a golden opportunity to work in Rue du Mail; it will definitely broaden my horizon. I hope I will have my own brands some day.” Her collection, “Fragments of the Sky,” was inspired by the cityscape of Hong Kong and took her six months to complete. The most difficult part,” she said, “was cutting and sewing the fabric precisely.”

International Panel
The judging panel included industry experts, media representatives and renowned local and overseas designers.

Vincent Fang, Chairman of the HKTDC Garment Advisory Committee, was Chief Judge. VIP judge was Martine Sitbon, Creative Director of Rue du Mail. Joining them were Angelica Cheung, Editorial Director of Vogue China; Bonita Cheung, designer of Tassels; Jimmy Chan, Chairman and CEO of Semeiotics; Lawrence Leung, Managing Director of the Sun Hing Knitting Factory Ltd; Martin Lee, Chief Designer of RMC Martin Ksohoh; and Michael Mok, Divisional Merchandise Manager, Joyce Boutique Ltd.

Creativity, originality, market potential, craftsmanship, wearability, the use of colour and fabric and overall visual impact were the main judging criteria.

Organised by the Hong Kong Trade Development Council (HKTDC), YDC has discovered many talented designers over the years, including: Billy Leung, Kevin Ng, Harrison Wong and Mountain Yam. All four took part in the evening’s finale performance, “Phantom Play.”

The Hong Kong Young Fashion Designers’ Contest 2011 is one of the highlights of HKTDC World Boutique, Hong Kong, and HKTDC Hong Kong Fashion Week for Fall/Winter. The two events, organised by the HKTDC, continue through Thursday (20 January).

PHOTO    photo    PHOTO    

Fragments of the Sky: Eva Cheng
The cityscape of Hong Kong and its shadows inspire this collection. Intricate silhouettes unfold with the traditional Chinese paper-cutting technique, which creates a 3D bloom-like shape and layering. The dresses flow in a contrast of black and white, as the city’s skyline and buildings emerge in fragmented, laser-cut images. The designs are sleek and emotive, carrying a longing for the familiar sky

 PHOTO    PHOTO    PHOTO     
Jugendstil: Zoe Li
Inspired by Europe’s Art Nouveau movement, the designer takes the German interpretation of youthful spirit – Jugendstil – as the title of this collection. The organza-and-chiffon dresses flow in fancy and natural colours, with curving shapes created by pleating. Exuding sensuality, the collection pays homage to painter Gustav Klimit, whose work encapsulates the beauty of women
 PHOTO    PHOTO    PHOTO     
Inanimate Infection: Mag Choy
This collection takes a poignant look at the pressure of societal conventions. The knitwear is adorned with patterns woven from a variety of yarn, fine metal chains and beading, all of which point to the constraints of city life. The palette of greyish pink, blue and khaki depicts the outside world influences we face
 photo    photo    photo     
The Black Sheep: Angela Ng
An evocative take on the idea of the outcast, this collection shows the individuality and power of those who defy convention. The multiple-use outfits feature dark-coloured wool felting and loose, disproportionate cutting, which symbolises the burden of the outsider. The designer fuses unconventional design in a stunning display of creativity and craft
 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com 

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