7 March 2007
Hong Kong Trade Promotion Breakthrough
Hong Kong Brands to Exhibit at the Canton Fair
March 7, 2007 - Hong Kong companies will be exhibiting at next month's China Import and Export Fair (Canton Fair) for the first time in the fair's 50-year history, as part of a Hong Kong Trade Development Council (TDC) initiative.
"Hong Kong's participation is a breakthrough in our efforts to promote Hong Kong brands in the mainland," said the TDC's Director of Product Promotion Ralph Chow.
In all, 41 Hong Kong companies will exhibit at the fair's new international pavilion. The TDC has arranged for an exhibition area of about 1,000 square metres, the largest single space among all non-mainland participants.
Inaugurated in 1957, the fair features annual spring and autumn shows, making the April 15-20 and April 25-30 spring fair the 101st edition.
Last October, Chinese Premier Wen Jiabao announced that the Canton Fair would be renamed the China Import and Export Fair, beginning with the spring 2007 show. A new international pavilion of 5,661 square metres was established.
The Hong Kong contingent will be made up of 41 local brands in consumer electronics, electrical appliances, household products, toys and watches. Because of the fair's limited exhibition space, the TDC selected companies on the basis of their brands and their commitment to promoting them.
"Mainland consumers are willing to pay a premium to purchase Hong Kong branded products," said Mr Chow. "They are regarded as superbly designed, high in quality and affordable. Hong Kong branded watches, for example, enjoy a 20 per cent premium over mainland products."
Hong Kong's brands are targeted at the mainland's 200 million new middle-class consumers. They live in the major cities and earn an income of more than RMB 60,000 a year.
In its 100th session last autumn, the Canton Fair included about 14,000 mainland exhibitors. These were chosen from about 600,000 mainland export companies. The event attracted nearly 200,000 buyers from more than 200 countries and regions.
The fair has evolved into a brand promotion event for mainland enterprises. In 2006, more than 800 mainland brands participated in the fair's brand pavilion. They occupied 4,175 exhibition booths, or 13 per cent of the event's booths.
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com
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