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Hong Kong Makes Commercial Push at Cannes

The Hong Kong Trade Development Council (TDC) is creating a special pavilion at the trade section of the upcoming Cannes Film Festival to make it easier for Hong Kong filmmakers to attract buyers and do deals.

The new-look Hong Kong Pavilion will be in the Village International where trade buyers are concentrated.

TDC will provide complimentary business centre services at the Pavilion, including space for Hong Kong film professionals to meet with clients, screen Hong Kong film trailers and distribute promotional materials. As an added attraction, TDC will also provide complimentary dim sum during lunch hours on four days.

Hong Kong will have a strong presence in Cannes this year. Celebrated filmmaker, Hong Kong director Wong Kar Wai will be the first Chinese to serve as Jury President.

Several Hong Kong films have made it into this year's official selection, with Johnnie To's Election 2 participating in the Midnight Screenings category, and the Pang Brothers's Re-cycle screening in the Un Certain Regard category.

TDC's Senior Service Promotion Manager, Ms. Sophia Chong, said TDC was leveraging growing interest at Cannes in Asian cinema.

"The Hong Kong Pavilion is designed as a platform for Hong Kong companies to meet overseas counterparts to discuss co-productions, financing and marketing matters."

"We have put a strong emphasis on business support to Hong Kong companies and filmmakers.

"Our pavilion will also provide an excellent opportunity for Hong Kong film industry players to pursue business leads that began in March at our FILMART in Hong Kong."

Many Hong Kong film companies heading for Cannes have already reserved space in the Pavilion for meetings, press and networking events. Among them are Focus Films, Golden Scene, Mandarin, Media Asia, Milkyway, Panorama & Universe.

As an offshoot of the Hong Kong Pavilion, TDC has organised participation by six Hong Kong film-related companies in other sections of Cannes, where they will exhibit with a booth. The companies are Adda Audio Visual Ltd, Han Media (HK) Culture Co Ltd, Mandarin Films Distribution Co Ltd, Mei Ah Entertainment Group, Sundream Motion Pictures Ltd and Universe Films Distribution Co Ltd.

Other Hong Kong film companies exhibiting at Cannes include Celestial Pictures Ltd, Emperor Motion Pictures, Fortune Star Entertainment (HK) Ltd, Media Asia Distribution Ltd, Fortissimo Films Sales and Golden Network Asia Limited.

A total of 12 Hong Kong films will be screened at the Cannes and its trade market. These include Peter Chan's Perhaps Love, Johnnie To's Election 2, the Pang Brothers' Re-Cycle, Wilson Yip's Dragon Tiger Gate, Daniel Wu's The Heavenly Kings, Patrick Tam's After This Our Exile, Samson Chiu's McDull, The Alumni, Pang Ho Cheung's Isabella, Lam Kin Lung's 49 Days, Jeff Lau's A Chinese Tall Story, Cheng Kang's The 14 Amazons and Jacob Cheung's A Battle of Wits.

Jointly invested by Hong Kong's Media Asia Group and Mainland's Huayi Brothers, Feng Xiao Gang's The Banquet will also be under spotlight. Main casts including Zhang Zi Yi, Zhou Xun, Ge You and Daniel Wu will attend a press conference on May 23.

Press event for Election 2 will be held on May 26 where Johnnie To, Simon Yam and Louis Koo will show up. Other film industry players including Raymond Wong, Nansun Shi, Donnie Yen, the Pang Brothers, Angelica Lee, Daneil Lam, Stephen Ng, Tsui Siu Ming and Albert Lee will promote their latest titles on the spots.

Hong Kong - Asia Financing Forum (HAF) directors Lawrence Gray, Kit Hui, Yu Lik Wai, Su Chao-pin, Lou Ye and Apichatpong Weerasethakul will also be in Cannes during the fair period.

For more information on the Hong Kong Pavilion, Village International at Cannes and Hong Kong's presence at Marché du Film 2006, please visit the website: http://www.hkfilmart.com/cannes/ For list of exhibitors and screening schedule, please see: http://www.tdctrade.com/dm/cp277017/content_p1.htm

Please contact Ms Beatrice Lam at 2584 4049 or beatrice.hy.lam@tdc.org.hk on or before Monday (May 15) to obtain press badges for access to the Hong Kong Pavilion at Village International.

Media Enquiries

Hong Kong
Ms Beatrice Lam
Corporate Communication Department
Contact: (852) 2584 4049(Office)
(852) 9036 0212 (Mobile)
Email: beatrice.hy.lam@tdc.org.hk

Ms Ivy Ho (from May 16-27)
Services Promotion Department
Tel No.: (33) 04 9399 8595(Hong Kong Pavillion)
Mobile No: (852) 9198 3050
E-mail: ivy.wm.ho@tdc.org.hk

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Content provided by Hong Kong Trade Development Council