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Hong Kong Jewellery, Watch and Clock companies find positive buyer sentiment at BASELWORLD 2007

Ralph Chow, TDC's Director of Product Promotion, speaks to hundreds of media representatives about the Hong Kong pavilion at the opening of BASELWORLD.

23 April 2007 - Top local jewellery and watch and clock manufacturers recently unveiled their latest collections at BASELWORLD 2007, with 326 Hong Kong exhibitors taking part in the leading Swiss trade fair, held April 12-19. Once again, Hong Kong represented the largest national pavilion at the leading Swiss trade fair.

Organised by the Hong Kong Trade Development Council (TDC), the Hong Kong pavilion covered 6,500 square metres, and comprised 166 jewellery companies, 132 suppliers of watches and clocks, 13 watch parts suppliers, and 15 packaging companies. The fair attracted nearly 102,000 high-profile buyers this year.

Overall, the Hong Kong delegation was happy with the orders concluded at the show. Most of the watch companies reported better business than the previous year due to good visitors' traffic and the positive buying sentiment. In general, buyers were pleased with the variety on display, and were looking for quality, design-driven products.

"Good designs mean good business", says Winchell Cheung, TDC's Director for Germany. "Buyers placed larger orders at the Hong Kong pavilion this year than in 2006, and new contacts with dealers from Russia, Brazil and the Middle East were especially encouraging. Basel is still the most important show for Hong Kong's watch and jewellery sectors."

Mr. Tse Wai Hang, Managing Director of NGA Co. Ltd. said, "The pedestrian flow was satisfactory this year, despite less buyers from the United States. Business was up by 20 per cent for the first three days compared with last year, and buyers are looking for special and uniquely-designed products."

Ms. Susanna Soini, Product Manager of Kultajousi of Helsinki, Finland, said: "I have been working with Hong Kong for 15 years. I love the ease of doing business, the designs and the flexibility, apart from the good price. Fashion watches are now really popular in Finland, so I am stocking up here at Basel."

Responding to changing demands was Ms. Angie Wong of Fat Tat Lee Watch Company, who was exhibiting at Basel for the first time. "The buyers were amazed by the new functions of our Smart Watch, which was designed and developed by ourselves. We will participate at Basel next year and definitely bring some new designs for buyers," said Ms. Wong.

It is now 21 years since the TDC started organising Hong Kong pavilions at Basel. This anniversary clearly shows the continued importance of BASELWORLD as a major forum for Hong Kong's watch and clock and jewellery industries.


About TDC
Established in 1966, the Hong Kong Trade Development Council (TDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the TDC promotes Hong Kong as a platform for doing business with China and Asia. The TDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, visit www.tdctrade.com

For media enquiries, please contact
Elke Brockmann, HKTDC,
Phone: +49 - (0)69 - 9 57 72 -161,
Fax: +49 - (0)69 - 9 57 72-200
Mobile: +49 - (0)160 - 472 20 54
E-mail: elke.brockmann@tdc.org.hk

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