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Hong Kong International Film & TV Market Opens with 505 Exhibitors
About 4,200 Visitors from 50 Countries Expected at 13th Annual FILMART

23 March 2009 – The 13th edition of the Hong Kong International Film and TV Market (FILMART) opened today with 505 exhibitors from 28 countries and regions, a new exhibitor record. Asia's major entertainment industry market continues through 26 March, at the Hong Kong Convention and Exhibition Centre (HKCEC).

This year's FILMART, one of the world's top three events of its kind in exhibitor numbers, is expected to attract about 4,200 industry professionals. They're come to FILMART to catch the most recent film and TV productions from Hong Kong, the Chinese mainland and around the world. They're also here for the latest industry updates on digital entertainment applications, film locations and post-production services.

FILMART 2009 features 16 national pavilions, including a first-time pavilion from Poland and expanded pavilions from the Philippines, the United Kingdom and the Chinese mainland. Mainland exhibitors this year are up nearly 50 per cent, to 117.

"The Chinese mainland remains one of our major targeted markets and, indeed, the focus of industry players from all over the world," said Benjamin Chau, Assistant Executive Director of the Hong Kong Trade Development Council (HKTDC), organisers of FILMART.

To encourage cooperation between mainland and international industry players, a "China Night" networking reception will be held on 25 March, followed by the screening of Super Typhoon, by mainland director Feng Xiaoning.

FILMART's International Conference presents a series of major seminars, 23-25 March, including "What a Difference a Decade Makes! The Changing Face of Hollywood in Asia," taking place this morning, and tomorrow morning's "Distribution of Asian Content in the United States and International Markets."

TV World, another annual FILMART feature, has attracted about 150 exhibitors from 19 countries and regions this year, here to sell and source a wide variety of content. TV World's International Forum features two major sessions this afternoon: "The Financial Tsunami and Opportunities in the Television Industry," and "New Directions in High-Definition Television: Enhancing Quality and Interactivity."

The Digital Entertainment Forum is a highlight of FILMART's Animation and Digital Entertainment Day, 25 March. The forum focuses on "Emerging Opportunities in the Game Industry" and "Future Pathways of the Animation and Digital Effects Industry" on the morning of 25 March. In the afternoon, "3D Cinema" and "Digital Entertainment and Advertising - What's Next," are the featured forum topics.

Other FILMART attractions include Animation & Digital Entertainment World, the Equipment & Post-production Services Pavilion, Locations World and daily film and TV screenings. This year, more than 200 films will be shown, many of them Asian or world premieres.

FILMART is one of the founding events of Entertainment Expo Hong Kong. The fifth Entertainment Expo Opening Ceremony, followed by the Asian Film Awards Presentation Ceremony, takes place this evening in the Grand Hall of the HKCEC.

FILMART Website: www.hkfilmart.com/filmart
Event Schedule: http://www.hkfilmart.com/filmart/event.htm
Screening Schedule: http://www.hkfilmart.com/filmart/screening.asp

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Victor George Paddy       Tel: (852) 2584 4517     Email: victor.paddy@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com

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