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Hong Kong Hosts VIP Reception at Berlinale
Entertainment Expo Hong Kong and Inaugural Asian Film Awards Highlighted

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Secretary for Commerce, Industry and Technology Mr Joseph Wong invites international filmmakers to visit Hong Kong in March for the 3rd Entertainment Expo Hong Kong. Mr Wong was speaking February 13 at a Hong Kong cocktail reception organised by the Hong Kong Trade Development Council. The reception was held during Berlinale, the Berlin International Film Festival.
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More than 500 international filmmakers, media and VIPs attended a Hong Kong reception held February 13 during Berlinale in Berlin, Germany. Front row, left to right: Hong Kong Trade Development Council Deputy Executive Director Mr Alan Wong; Secretary for Commerce, Industry and Technology Mr Joseph Wong; Hong Kong Film Development Council member and AFA honorary advisor Ms Nansun Shi; mainland director Mr Zhang Yang; Korean director Mr Park Chan Wook; Taiwanese artist Ms Rainie Yang Cheng Lin; and Hong Kong artist Ms Isabella Leong. Back row, left to right: Chairperson of the Korean Film Council and AFA jury member Ms An Cheong-sook; Managing Director of Creative Artists Agency China and AFA jury member Mr Peter Loehr; La Biennale di Venezia Director and AFA jury member Mr Marco Mueller; Co-Chairman of Fortissimo Film Sales and AFA panel consultant Mr Wouter Barendrecht; film critic and AFA jury member Mr Tony Rayns; Managing Director of the Golden Scene Company and AFA panel consultant Ms Winnie Tsang; and Curator of the Hong Kong International Film Festival and AFA jury member Mr Jacob Wong.
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At a Hong Kong reception held February 13 during Berlinale, Ms Nansun Shi, a member of the Hong Kong Film Development Council, unveils the trophy that will become synonymous with the Asian Film Awards (AFA). The inaugural AFA presentation takes place March 20 in Hong Kong alongside the gala opening of Entertainment Expo Hong Kong. The trophy was designed by acclaimed Hong Kong art director Mr William Chang.

February 14, 2007 - More than 500 international film professionals and media representatives attended a Hong Kong reception at Berlinale, the 57th Berlin International Film Festival, on February 13. The cocktail reception was organised by the Hong Kong Trade Development Council (HKTDC) on behalf of Entertainment Expo Hong Kong.

The third Entertainment Expo Hong Kong officially opens March 20. The glittering, multi-media showcase will present the finest in Asian film, digital entertainment, music and TV in eight entertainment-related events, including Hong Kong International Film & TV Market (FILMART), the Hong Kong International Film Festival and the Hong Kong Film Awards.

Speaking at the Berlinale reception, guest of honour Mr Joseph Wong, Hong Kong's Secretary for Commerce, Industry and Technology, also introduced the first Asian Film Awards. The inaugural Asian Film Awards presentation will be staged March 20 in Hong Kong, alongside the gala opening of Entertainment Expo Hong Kong.

Mr Wong invited international film companies to partner with Hong Kong. Mr Wong said Hong Kong's Closer Economic Partnership Arrangement (CEPA) with the Chinese mainland had opened up new opportunities for the Hong Kong film industry and its partners.

"There were 14 Hong Kong-mainland co-productions in 2006," said Mr Wong, "including box office successes Banquet and Curse of the Golden Flower, which took in US$17.7 million and US$39 million respectively in China and Hong Kong." Mr Wong told the international gathering that he also "welcomed overseas film producers to shoot in Hong Kong."

Also speaking at the reception was Mr Alan Wong, the HKTDC's deputy executive director. Mr Wong noted that Entertainment Expo's FILMART this year would include Locations World, a pavilion dedicated to helping filmmakers find ideal shooting locations worldwide.

TV World is another new addition to FILMART, which has attracted 450 exhibitors from more than 30 countries.

Berlinale jury member Ms Nansun Shi and mainland film director Zhang Yang were among those who attended the Hong Kong reception.

For more information

For media enquiries, please contact the HKTDC's Corporate Communication Department:

Beatrice Lam
Tel: (852) 2584 4049
E-mail: beatrice.hy.lam@tdc.org.hk

Lawrence Yau
Tel: ( 852) 2584 4510
E-mail: lawrence.yau@tdc.org.hk

Entertainment Expo Hong Kong website: www.eexpohk.com

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