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Hong Kong-Guangdong Fair Targets Polish Buyers
Lifestyle Expo in Warsaw Attracts Buyers from Central and Eastern Europe


Officiating at the opening ceremony, yesterday, for Lifestyle Expo in Warsaw are (left to right): Warsaw Municipality Deputy Director, City Promotion, Andrzej Mankowski; Chinese Ambassador in Poland Sun Rongmin; Guangdong Provincial Committee of the CPPCC Deputy Chairman Tang Bingquan; Polish Ministry of Economy Secretary of State Adam Szejnfeld; HKTDC Deputy Executive Director Alan Wong; Miss Hong Kong Sandy Lau; GDDOFTEC Deputy Director Zhu Zenan


Buyer registration is brisk at Lifestyle Expo in Warsaw, with buyers from Poland and throughout Central and Eastern Europe attending the fair’s opening day


In her first overseas visit as Miss Hong Kong, Sandy Lau, sporting a smart Phoebe Wong number, upstages Warsaw’s Palace of Culture and Science


A product parade, featuring local models and some of the stylish Hong Kong products on show at Lifestyle Expo in Warsaw, followed the opening ceremony


22 September 2009 – Hundreds of buyers from Poland and across Central and Eastern Europe were on hand for Lifestyle Expo in Warsaw, which opened yesterday in the Polish capital. The three-day event, featuring the consumer products of nearly 200 Hong Kong and Guangdong companies, continues through 23 September at the Warsaw International Expocentre Expo XXl. 

The fair’s theme, “A World of Style from Hong Kong and Guangdong,” is reflected in its broad product range, which focuses on electronics, gifts and houseware products. The show has attracted buying missions from the Czech Republic, Hungary, Latvia, Lithuania, Romania, Russia and the Slovak Republic. 

“I am happily surprised about the quality and design of Hong Kong products,” said Andrzej Oleszczuk, owner of Kancelaria Brokerska, an electronics and security products company based in Kalisz, Poland. “What I see is surpassing my expectations.” 

Hong Kong exhibitors were equally encouraged. “The local buyers are very much health and lifestyle conscious. And they accept new ideas pretty much. They like our products,” said Hilris Cheng, Sales and Marketing Executive for houseware company Beauty & Health Magic Water Purity Ltd. 

The event, organised by the Hong Kong Trade Development Council (HKTDC) and Guangdong’s Department of Foreign Trade and Economic Cooperation of Guangdong Province (DOFTEC), marks the second year in a row that the two organisations have cooperated. The Warsaw exhibition follows last September’s successful Lifestyle Expo in Budapest. 

Polish Ministry of Economy Secretary of State Adam Szejnfeld, speaking at the opening ceremony, thanked the HKTDC for having chosen Warsaw for its Lifestyle Expo, which he said will help “the good economic development of Poland through the economic crisis.” 

“We are here to open wide our trade doors, to help the companies of Hong Kong, Guangdong and Poland find partners and develop markets for their products and services,” HKTDC Deputy Executive Director Alan Wong said at the opening ceremony. He added that business between the economies was already moving in the right direction, with nearly 2,000 Polish buyers visiting HKTDC trade fairs last year.   

Poland and China “have a long history of friendship and connection,” said Tang Bingquan, Deputy Chairman of the Guangdong Provincial Committee of the CPPCC, who also spoke at the opening ceremony. Mr Tang noted that the goal of the product expo was to give buyers in Poland, and throughout the region, a better understanding of what Hong Kong and Guangdong could offer them. 

Miss Hong Kong 2009 Sandy Lau also took part in the opening ceremony. During a press conference in the morning, Ms Lau told the media that she loved Europe. “The people here are very passionate and have a lot of heart,” she said, adding that she hoped they “will enjoy our stylish products and experience our unique east-meets-west lifestyle.” 

A product parade, described as “lifestyle in action” by Mr Wong, followed the opening ceremony, with more product parades featured today. 

Officiating at the opening ceremony were: Polish Ministry of Economy Secretary of State Adam Szejnfeld; People’s Republic of China in Poland Ambassador Sun Rongmin; Guangdong Provincial Committee of the CPPCC Deputy Chairman Tang Bingquan; HKTDC Deputy Executive Director Alan Wong; and Miss Hong Kong 2009 Sandy Lau. Also attending were: Polish Ministry of Infrastructure Undersecretary of State Anna Wypych-Namiotko; Polish Chamber of Commerce President Andrzej Arendarski; Warsaw Municipality Deputy Director, City Promotion, Andrzej Mankowski; Guangdong DOFTEC Deputy Director General Zhu Zenan; Hong Kong Economic and Trade Office Director, Berlin, Stephen Wong; and HKTDC Director, Germany and Central Europe, Winchell Cheung.  

A networking dinner was held yesterday evening at Warsaw’s Primate Palace, with about 350 buyers, exhibitors and special guests attending. The fair, which includes two seminars, opens to the public on its final day, 23 September. 

In 2008, trade between Hong Kong and Poland totalled US$829 million, an increase of about 21 per cent over 2007. 

Fair Website: www.lifestyleexpowarsaw.com

Video: Free supporting video of Lifestyle Expo in Warsaw will be available on www.thenewsmarket.com/hktdc today (22 September).

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Joe Kainz
Tel: (852) 2584 4216
Email: joe.kainz@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com




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