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Hong Kong Fashion Week Opens with Nearly 1,300 Exhibitors
Twelve Product Zones at Concurrent Summer Sourcing Show





  More than 1,700 exhibitors are taking part in the Hong Kong Fashion Week for Spring/Summer 2010 and the Summer Sourcing Show for Gifts, Houseware & Toys, which opened today at the Hong Kong Convention and Exhibition Centre (HKCEC). The two fairs are organised by the Hong Kong Trade Development Council



The first house show of HKTDC Hong Kong Fashion Week for Spring/Summer, “Time of the Tides,” featured the latest collection from Ika (right), a designer born in Indonesia and based in Hong Kong






The theme of Ika’s latest collection is “Ocean”

5 July 2010 – More than 1,700 exhibitors are taking part in the 17th Hong Kong Fashion Week for Spring/Summer 2010 and the seventh Summer Sourcing Show for Gifts, Houseware & Toys, which opened today at the Hong Kong Convention and Exhibition Centre (HKCEC). 

The concurrent shows, organised by the Hong Kong Trade Development Council (HKTDC), have also attracted some 142 buying missions representing more than 5,500 buyers from 70 countries and regions. 

Spring/Summer Outlook
Hong Kong Fashion Week features close to 1,300 exhibitors from 21 countries and regions and four group pavilions – from India, Macau, Taiwan and the Chinese mainland. The mainland pavilion features group exhibitions from Hangzhou, Jiaxing, Ningbo, Shaoxing and Wenzhou.

“For decades, the Hong Kong garment and textile industry has attracted buyers from all over the world because of its outstanding manufacturing craftsmanship and flexible trade and sales services," said Vincent Fang, Chairman of the HKTDC’s garment advisory committee. "Hong Kong fashion designers are trendsetters who understand the market," he added.

"The ultimate advantage of Hong Kong is its ability to reach the massive market on the Chinese mainland," said Mr Fang, noting that the fair is an outstanding sourcing and marketing platform for local companies. Mr Fang also predicted that Hong Kong Fashion Week will help exhibitors reach out to global buyers to win more orders.

Fashion Zones
With exhibits organised into categorised sections, sourcing at the fair has been made easy. Brand Name Gallery and Intimate Wear Zone, introduced last year, are back by popular demand. The International Fashion Designers' Showcase returns to showcase trendy styles from cutting-edge talent. More than 80 designers, including more than 40 from Indonesia, are displaying collections.

Other zones include Infant & Children's Wear, Bridal & Evening Wear, Fabrics & Yarn, the Fashion Gallery, Sewing Supplies, World of Fashion Accessories and Garment Mart.

Catwalk Creations, Fashion Seminars
Fashion Week also includes such catwalk events as “Hong Kong Fashion: On Parade,” featuring distinctive shows under a carnival theme in the Hall 1D Concourse. Models will display the work of some 40 local fashion designers, including Ice Lam, Ika and Jaeger Ng.

The Brand Collections’ Show features Australian designer Cristina Nitopi, American designer Carol Reyes and Indonesian exhibitor PT Sinar Mutiara Cemerlang.

Student design is on display at shows staged by The Chinese University of Hong Kong’s School of Continuing and Professional Studies and Hong Kong Polytechnic University, on Tuesday and Wednesday respectively.

Market trends and intelligence are in the spotlight at four seminars presented by internationally known trend forecasters, including WGSN and Carlin International of France, and Fashion Snoops and Stylesight from the United States.

Summer Sourcing Show
Design is also the star at the concurrent Summer Sourcing Show for Gifts, Houseware & Toys. More than 400 exhibitors from 14 countries and regions are taking part, with the British Virgin Islands represented for the first time. Group pavilions have also been set up by the Hong Kong Exporters’ Association, the Chinese mainland, India and Taiwan.

“Hong Kong remains one of the world’s major export centres for houseware, gifts and toys," said Jeffrey Lam, Chairman of the fair's organising committee. The annual Hong Kong Toys & Games Fair, Hong Kong Gifts & Premium Fair and Hong Kong Houseware Fair are among the world's major sourcing activities in their individual categories. The Summer Sourcing Show offers buyers from around the world additional opportunities to source quality products.”

Green Gifts & Houseware
There are 12 product zones at the Sourcing Show, including a new Green Gifts & Houseware section, which reflects growing public concern about the environment. Returning this year are Treasure Island, HOMADE and the Designers’ Corner, which debuted at last year’s fair. Other theme zones include Dining & Cooking, Gift Ideas, Home Living, Home Tech, Style & Décor, Fun & Play, Costume Jewellery and Ladies’ World.

A forum featuring Hong Kong exhibitors discussing issues such as recycling tableware, gifts endorsed by celebrities and the use of creative premiums to boost sales, is also taking place. And fair seminars address such topics as consumer safety, consumer behaviour and the use of export credit insurance as a trade finance tool.

Fair Websites
Hong Kong Fashion Week for Spring/Summer: http://www.hktdc.com/hkfashionweekss/
Summer Sourcing Show: http://www.hktdc.com/summersourcingshow/ 

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Victor George Paddy
Tel: (852) 2584 4517
Email: victor.paddy@hktdc.org

About the HKTDC
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online. For more information, please visit: www.hktdc.com.





Content provided by Hong Kong Trade Development Council