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Hong Kong Book Fair Tickets On Sale Tomorrow
Book Lover Super Pass, Overseas Visitor Discount Among Special Offers


The Book Lover Super Pass entitles cardholders to unlimited admission and fast-track access to the fair


8 July 2009 – Tickets for the 20th HKTDC Hong Kong Book Fair will available tomorrow at designated 7-11 and Circle K convenience stores, as well as Hong Kong Ticketing. 

The adult fare will be HK$25, with the children's fare set at HK$10  for primary-school students and children no taller than 1.22 metres. Schools can enjoy a half-priced discount if more than 30 tickets are purchased at one time. 

Book Lover Super Pass
The "Book Lover Super Pass" is also available, at HK$80. Cardholders will be entitled to unlimited admission and fast-track access into the fair. 

From now until 21 July, applicants seeking a Book Lover Super Pass should bring a colour passport-sized photo of themselves (40mm wide by 50mm high) to one of the following locations: the Design Gallery at the Hong Kong Convention and Exhibition Centre (HKCEC), Dymocks, select outlets of The Commercial Press (HK) Ltd, Joint Publishing (HK) Co, Ltd, Chung Hwa Book Co, (HK) Ltd, Today's Living customer service centre, Cite Bookshop, the CCL Book Room at Christian Communications Ltd, The Bookland Ltd and online booking at www.Openbooknet.com. A limited number of passes are available. Please check the Hong Kong Book Fair website for details: www.hkbookfair.com/en. 

Overseas Visitor Discount
Visitors may also purchase morning admission tickets for HK$10 during the fair period (22-28 July), for fair entry prior to 1pm. Visitors from outside Hong Kong with valid travel documents are entitled to purchase tickets at the visitors' ticket counter at a discount rate of HK$10. They will also be granted use of the fast-track entrance. 

"With the completion of the Atrium-Link expansion project, the Book Fair's size will increase by one-third this year, and the venue will be more aesthetically pleasing," said Hong Kong Trade Development Council (HKTDC) Assistant Executive Director Raymond Yip. "It will bring a fresh new experience for Book Fair visitors." 

Health Measures
Amid concern over the influenza epidemic, Mr Yip affirmed that stringent measures are in place. "We understand the health threat posed by the new influenza A (H1N1) virus, and we're also aware of the public's concerns. As such, we are closely monitoring the situation and consulting with the government's health department and related professionals to take all necessary preventative measures," he said. 

"During the fair period, we will have facial masks and alcohol hand sanitisers for exhibitor and public use. A team of dedicated medical staff will also be on standby to provide assistance to those in need. Nevertheless, we urge exhibitors and the public to observe good personal hygiene, washing their hands frequently and covering their mouths and noses while coughing or sneezing," Mr Yip said. 

"The prevention of H1N1 begins with public responsibility, and as long as we act sensibly and observe good personal hygiene, the potential for viral transmission will be kept to a minimum," Mr Yip added.   

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Victor George Paddy
Tel: (852) 2584 4517
Email: victor.paddy@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com




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