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Hong Kong Book Fair Opens with New Exhibitor Record
More than 200 Cultural Events Among 20th Edition Highlights

21 July 2009 More than 500 exhibitors from 20 countries and regions, a new exhibitor record, will take part in the 20th edition of the HKTDC Hong Kong Book Fair, which opens tomorrow and continues through 28 July at the Hong Kong Convention and Exhibition Centre (HKCEC). First organised by the Hong Kong Trade Development Council (HKTDC) in 1990, the fair has grown into a top destination event and a major attraction for families and students. 

Hong Kong SAR Government Chief Executive Donald Tsang will officiate at the fair's opening, which doubles as the opening ceremony for the recently completed Atrium Link expansion to the HKCEC. Interviewed for this week's issue of the HKTDC Hong Kong Trader, the HKTDC's online weekly trade and business newsletter, Mr Tsang said of the fair: "The Book Fair is very popular – every year we see huge queues waiting to get in – so that in itself is some indication that Hong Kong people have a passion for reading." 

HKCEC Atrium Link Expansion
The Hong Kong Convention and Exhibition Centre Atrium Link expansion project has added nearly 20,000 more square metres of exhibition space without further reclamation. The result is a 42 per cent increase in overall exhibition area in the heart of downtown Hong Kong. "With the completion of the expansion project, the Book Fair's size has increased by one-third this year, and the venue is more aesthetically pleasing," said HKTDC Assistant Executive Director Raymond Yip. "It brings a fresh new experience for Book Fair visitors." 

New Zones: English Avenue, Multimedia
For the first time, Brazil, Italy and the United Arab Emirates feature exhibitors at the fair. New zones this year include Multimedia, showcasing ebooks, online publishing and educational software, and English Avenue, with more than 50 booths. Other zones focus on books spotlighting the Chinese mainland, Taiwan, teenagers, children and religion. 

The International Cultural Village returns, providing a forum for international publishers and groups from 11 countries and regions: Bangladesh, Belgium, Brazil, Denmark, India, Pakistan, the Philippines, Singapore, Thailand, Vietnam and the United Arab Emirates. 

Cultural Events
"To celebrate the fair's 20th edition, more than 200 cultural events have been arranged, from Learning English through Sharing Books seminars organised by the British Council, to storytelling sessions led by local celebrities at the Children's Paradise zone," said Mr Yip. 

The British Council has also partnered with the BBC to bring Roly Mo, one of the most popular characters on the BBC's CBeebies, to the Book Fair. Roly Mo is appearing on stage with a storyteller and taking part in photography sessions with parents and children. The Royal Danish Consulate General has invited writer Katarina Stuebe to the fair. She will introduce her new book, Jorn Utzon's Sydney Opera House, A Tribute. Juergen Boos, President of the Frankfurt Book Fair, and Pietro Marietti, Chairman of the Atlantyca S.p.A, will take part in the Asian Publishing Conference tomorrow (22 July), at 2pm. 

Together with Yazhou Zhoukan, the HKTDC will continue the popular Renowned Writers Series of seminars. They feature well-known authors from the Chinese mainland, Hong Kong, Japan, Singapore and Taiwan. 

Publishing Copyright Fair
The first HKTDC Hong Kong Publishing Copyright Fair, 22-24 July, will run concurrently with the Book Fair. The Copyright Fair will feature exhibitors from 15 countries and regions. 

Fair Websites
www.hkbookfair.com/en               http://www.hktdc.com/hkcopyright

Fair Dates                                            Hours
22 July (Wednesday)                              9am-10pm
23 July (Thursday)                                 10am-10pm
24-25 July (Friday-Saturday)                  10am-midnight
26-27 July (Sunday-Monday)                  10am-10pm
28 July (Tuesday)                                  10am-5pm

Media Enquiries
Please contact the HKTDC's Corporate Communication Department:

Parker Robinson
Tel: (852) 2584 4341
Email: parker.robinson@hktdc.org

About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 offices worldwide, including 11 in the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and the mainland, while providing information via trade publications, research reports and online. For more information, www.hktdc.com 




Content provided by Hong Kong Trade Development Council